Professional Fighters League (PFL) announces renewal of its partnership with Rich Energy for the 2021 season | FightBook MMA

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NEW YORK – The Skilled Fighters League (PFL), the quickest rising and most modern sports activities league, right this moment introduced the renewal of its partnership with Wealthy Vitality for the 2021 season because the league’s unique world power drink accomplice.

Strengthening its place as a frontrunner in innovation and expertise, the PFL will introduce the Wealthy Vitality Fighter Efficiency Score which is able to measure the pace and power of punches, kicks, and takedowns from its world-class athletes. Using the PFL’s proprietary Cagenomics expertise, followers can have a deeper understanding of and involvement with the league’s fighter analytics and information like by no means earlier than.

“We’ve had an important expertise working alongside our companions at Wealthy Vitality to ship MMA 2.0, and we’re thrilled to not solely lengthen our relationship however to additionally collaborate on an modern fan engagement product that may convey our followers nearer to the motion than ever earlier than,” mentioned PFL CEO, Peter Murray. “It’s a very thrilling time for PFL as we get nearer and nearer to what will be an extremely action-packed season.”

“We’re all about modern and distinctive methods to additional contain and interact with followers from around the globe,” mentioned Wealthy Vitality USA CEO, Blake Farhoumand. “The PFL has reimagined the game of MMA and because it continues to broaden internationally – we’re excited to be part of the league and all of its choices.” 

This summer time followers can count on to see Sugar Free Wealthy Vitality merchandise in shops alongside an unique PFL branded Wealthy Vitality Fighter 4-pack tied to PFL playoffs. The 2021 PFL Season begins April 23 on ESPN2, ESPN3 (Spanish) and ESPN+ in primetime. The remaining Common Season occasions will happen on April 29, Might 6, June 10, June 17, and June 25.

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