HUUB wins Queen’s Award for Innovation!


Right here at Swim Easy, we’re tremendous excited to announce that our wetsuit accomplice, HUUB, has simply obtained the coveted Queen’s Award for Innovation. Superb! We would like to take this chance to inform you a little bit extra concerning the early days when Paul and Adam have been visited on a dreary, moist September day in 2011 in Folkestone (UKd) by a real entrepreneurial visionary within the product growth side of triathlon, Dean Jackson. 

Dean had a plan to basically redesign how wetsuits have been made and sought out Paul and Adam’s assist primarily based on our distinctive Swim Kind teaching methodology, to create a go well with that higher addressed the wants of a variety of various swimmers and triathletes, taking into consideration various ranges of buoyancy. On the again of a paper serviette, overseen by a world-famous sports activities scientist and co-founder, Huub Toussaint, the three guys began to craft out what would finally turn into one of many world’s main wetsuit manufacturers.

However earlier than we inform you that story, let’s hear from Dean on what this implies for the corporate which right now employs 24 passionate HUUBies, has created a world-beating unbiased biking group, produces a large quantity of nice technical put on, has the world’s most well-known chef, Gordon Ramsey, as certainly one of its keenest customers, and continues to be primarily based at its dwelling in Derby, UK.

From a Derby storage to Buckingham Palace in simply 9 years! 

HUUB, which has turn into a world chief in triathlon gear, has now obtained Royal approval after being awarded the Queen’s Award for Innovation.

The awards are essentially the most prestigious within the UK and have a good time the success of thrilling companies that are main the best way with pioneering services or products. HUUB was put below the microscope of a stringent panel of judges earlier than they handed their suggestion to Her Majesty for approval.

HUUB’s founder, Dean Jackson stated, “To be recognised within the Queen’s Awards is wonderful. I might by no means have dreamed when beginning this enterprise on my kitchen desk 9 years in the past that we’d be recognised for what actually makes HUUB particular… Our innovation!

“We consistently try to make athletes higher and quicker and our sport extra fulfilling. We’re relentless within the pursuit of efficiency, and innovation sits on the coronary heart of all the pieces we do.

“I might wish to thank the group for driving our ambition and aspirations to be the perfect in our area and for believing within the loopy concepts that drive innovation and experimentation.

“There’s a saying, ‘should you do what you probably did, you get what you bought’, and we consider that to make an progressive change, you might want to do, suppose and discover the place others have didn’t go or didn’t see the profit.

“Profitable the Queen’s Award is for the entire enterprise. It is a reflection of the group’s dedication to pushing considering and difficult the norm.”

Analysis | Science | Actuality

Again on a dreary day in September 2011 as Swim Easy Head Coach, Paul Newsome, was ready for the decision to swim the English Channel, Paul and Adam have been visited in Dover by a real visionary within the product growth side of triathlon, Dean Jackson. 

Dean had reached out to Swim Easy to assist him create a brand new vary of thrilling wetsuits which might be named HUUB after certainly one of Paul’s most-admired sports activities scientists, Professor Huub Toussaint. Dean coined the tagline “Analysis | Science | Actuality” in recognition of Dean’s analysis and understanding of what the triathlon inhabitants wanted from a brand new wetsuit at that time, Huub’s potential to check and back-up any improvements along with his stringent scientific background, and Swim Easy’s work on the fact “coalface” with the swimming and triathlon inhabitants in a training context.

On the again of a paper serviette in a Costa Espresso in Folkestone, Dean, Paul, Adam, and Shelley Taylor-Smith (7-time world marathon swimming champion who was there to mentor Paul for his massive swim), started discussing some new ideas for wetsuit design centred round Swim Easy’s Swim Kind teaching methodology. In a training sense, we’ve got used this technique extensively since 2010 to assist our coaches and swimmers decide a place to begin for his or her particular person stroke correction wants primarily based on things like top, construct, gender, expertise/potential, age, wingspan, and many others. Dean was curious to know what we had realized about how these various factors impacted a swimmer’s approach, particularly from the standpoint of buoyancy profiles within the water. Did several types of swimmers require a unique sort of wetsuit primarily based on how they usually swim and not using a go well with?

Most individuals wrongly assume that everybody loves and advantages from essentially the most buoyancy in a wetsuit as is legally allowed, nevertheless our personal commentary, consciousness, and 1000’s of hours working with a variety of various swimmers, urged that this wasn’t the case – some folks positively hated sporting a wetsuit and resent those that spend the large bucks and instantly turn into considerably quicker! 

The second improper assumption folks have been making in the event that they did consider that there might be a necessity for various ranges of buoyancy between swimmers, was that extra buoyancy for a man could be higher than extra buoyancy for a feminine. Once more, this assumption – while feasibly appropriate 70% of the time – did not cowl the entire gamut that we have been seeing day-in, day-out as coaches. We have been observing that wetsuit choice and buoyancy profile might be extra intently linked to the swimmer’s sort (which is gender unbiased), than their particular gender and the idea that each one feminine swimmers float higher than males.

Let’s take a look at three excessive examples which helped kind the premise of two of HUUB’s early wetsuit vary – the three:5 Archimedes, the three:3 Aura, and the 4:4 Aerious:

Our Traditional Arnie Swim Kind and the three:5 Archimedes wetsuit:

Usually male, however many feminine Arnettes do exist, particularly these with very lean, muscular frames of the sort that is likely to be doing Ironman at a comparatively critical stage. That is the traditional swimmer who loves utilizing a wetsuit because it helps to offset their key stroke flaw, low sinking legs. This swimmer loves utilizing a pull buoy (and finally buoyancy shorts and HUUB’s “kickpant”), due to how this added buoyancy each lifts the legs and retains them nearer collectively, thus lowering drag. By creatively lowering buoyancy within the higher physique of the wetsuit (3mm) and rising buoyancy across the hips and legs (5mm), the three:5 Archimedes wetsuit was the final word pace weapon for the kind of swimmer who’s ordinarily restricted by their swimming prowess within the pool.

Click on picture above for a cool comparative wetsuit vs non-wetsuit video with an Arnie

Our Traditional Kicktastic Swim Kind and the three:3 Aura wetsuit:

Many assume that everybody loves a wetsuit, however not a Kicktastic! The truth is, most Kicktastics usually are not actually slower when sporting any wetsuit, it is simply that they do not see the identical positive aspects that their Arnie / Arnette counterparts do and this has been traditionally irritating for them. Along with Dean and Huub, we helped create the world’s first particularly designed low-buoyancy wetsuit to cater to the truth that a Kicktastic’s physique profile and horizontal place within the water is already their key energy. Including extra buoyancy than what is critical to maintain the swimmer heat in colder water is just pointless and contributed to the sensation of “unbalance” and awkwardness {that a} Kicktastic would repeatedly inform us about. The 3mm physique mixed with the 3mm legs noticed a way more balanced place within the water for the Kicktastics who tried the unique Aura go well with and it quickly grew to become referred to as “the wetsuit for individuals who hate wetsuits”!

Overly buoyant wetsuit mixed with a really robust kick = catastrophe / frustration

Our Traditional Easy / Swinger Swim Kind and the 4:4 Aerious:

Even when you do not have a massively robust leg kick, however swimming is your background, likelihood is a) your buoyancy and not using a go well with is already fairly good, and b) you desire a wetsuit to really feel such as you’re not sporting one! The 4mm physique mixed with the 4mm legs of the unique lower-price-point Aerious grew to become a fast crowd-favourite for these from a swimming background eager to attempt triathlon for the primary time. The truth is, this is Australian Nationwide U18 open water swimming champion and this yr’s 4th place within the open class (narrowly lacking a beginning to the Tokyo Olympics by simply 12 seconds), utilizing a brand new model of Aerious simply this morning within the Swan River right here in Perth the place we’re present process one other brief COVID lockdown – Byron loves this go well with!


The HUUB wetsuit vary was launched in February 2012 on the London Triathlon Present which we have been massively proud to be a part of. Take a look at the preliminary launch weblog right here, which reveals a few of the preliminary testing and evaluation which Adam went to supervise on the hi-tech InnoSportNL facility in Eindhoven.

Additional data:

Listed here are a few traditional blogs from yesteryear speaking concerning the link-up between your Swim Kind and your wetsuit alternative:

We wish to ship the entire HUUB group a large spherical of applause and kudos for what they achieved in such a brief area of time – epic stuff!

Swim Easy


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