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Amazon in pole place: within the Pit Lane | Paddock Journal


With the up to date launch of F1 TV in 85 counties for the 2021 season not too long ago introduced the bidding battle for F1’s content material begins to take form.

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Liberty Media’s long-term technique is F1 TV which it hopes will present a money cow and justify its funding in F1.

Liberty turned concerned in F1 not as a result of it was keen about motor racing however as a result of it might envisage unlocking the potential broadcast revenues.

At the least six of the present contracts are resulting from expire by the top of the 2022 season and crucially F1’s offers with Sky TV will finish in 2024.

As reported by RaceFans.internet Sky’s internet hosting charges for the UK quantity to a staggering $1.53bn for 2019-2024. Should you add in Sky Germany and Italy at $100m it’s clear to see that with 30% of its TV earnings on the mercy of Sky, there must be a plan B.

Enter the brand new children on the block, Netflix, Apple TV, Disney+, and naturally Amazon.

In November 2020 Chase Carey advised buyers “These digital gamers are going to be an even bigger and greater a part of our future as you get an more and more mature broadcast world and a maturing pay world, and trillion-dollar digital corporations which might be getting deeper and deeper into the content material. They’re an extremely vital a part of our future. So, we’re seeking to proceed to try to broaden these relationships.”

We’re really engaged in them on a few discussions for the time being, two forms of particular discussions.

Ian Holmes

Director of Media Rights, Method 1

It could appear to be Amazon is in a pole place with Ian Holmes, F1’s director of media rights, confirming it’s in discussions with Amazon over a doable carriage deal for F1 TV.

Liberty Media and Amazon aren’t any strangers with the Amazon Net Providers division being F1’s cloud supplier since 2018.

When requested by Motorsport.com a couple of cope with Amazon, Holmes stated: “We’re really engaged in them on a few discussions for the time being, two forms of particular discussions.

“You is perhaps acquainted with a factor referred to as Amazon Channels. That might be an instance the place you’ve bought Amazon Prime, which is the place you see the content material they purchase, resembling numerous tennis, relying on the place you might be. It sits inside their content material, channels the place they carry further OTT choices – in some circumstances linear channels, in some circumstances OTT choices.

“We’re in discussions with them on each fronts. We’re speaking to them about particularly buying our rights, in the identical means, you’d promote to some other media firm. However we’re additionally speaking to them a couple of Channels association the place we now have bought the chance of placing F1 TV into the market.”

So, Liberty is chasing the Bezos {dollars} and boy have they got {dollars} to spend.

Firstly, Amazon has the monetary firepower with Amazon producing income, or internet earnings, of $2.5billion within the first three months of this yr

In Liberty’s again yard the Nationwide Soccer League is on course to generate greater than $100bn from upcoming offers.

These digital gamers are going to be an even bigger and greater a part of our future as you get an more and more mature broadcast world and a maturing pay world, and trillion-dollar digital corporations which might be getting deeper and deeper into the content material.

Chase Carey

Non-Govt Chairman, Method 1

Amazon, who already holds the digital rights to Thursday Evening Soccer is seeking to go the entire hog and outbid the TV channels which have misplaced the desire to proceed paying out massive bucks.

Fox TV bought their fingers burnt once they paid an estimated $3.25bn for Thursday Evening Soccer rights between 2018-22, not dissimilar to NBC and CBS’s earlier experiences.

ESPN+, Amazon, Apple TV, and Disney are all lining as much as bid for the subscription rights to all of the Sunday video games.

Amazon is on the march in Europe with the expectation amongst analysts that Amazon will safe unique rights to display prime European Champions League matches in Italy for the 2021-2024 seasons.

The deal is to display Wednesday’s Champions League matches on its streaming platform Prime Video in Italy for some €80-90m.

It’s anticipated Amazon, Apple TV, Netflix, and Disney+ will all enter bidding wars for sports activities content material within the race to safe subscribers and Liberty Media like all sports activities rights holders should navigate the brand new broadcasting panorama and steadiness the conflicting deserves of free to air, pay-tv, and streaming. 

On a footnote: Amazon CEO Jeff Bezos it might appear is a petrolhead proudly owning in response to Naij Auto a $3m Ferrari Pininfarina Sergio, a $3.4m Bugatti Veyron Mansory, a $4m W Motors Lykan Hypersport, a $4.8m Koenigsegg CCXR Trevita, and a $5m Lamborghini Veneno!