How a college dropout became a go-to jeweler for NFL draft prospects


CINCINNATI — The months between the top of a faculty soccer season and the NFL draft are crammed with preparations for making the leap to the professionals.

There are brokers to signal with, combines to organize for and pictures to be curated all through the entire course of.

For a lot of gamers within the pre-draft build-up, jeweler Leo Frost has change into an integral a part of these plans. Projected first-round picks Ja’Marr Chase, Penei Sewell, Jaylen Waddle and Patrick Surtain II are amongst these seeking to make a small splash earlier than embarking on their professional careers.

Frost delivered the pre-draft chain for Cincinnati Bengals quarterback Joe Burrow final yr and finally created an even bigger model for him later in the summertime. Frost additionally labored with Kansas Metropolis Chiefs operating again Clyde Edwards-Helaire, Carolina Panthers defensive lineman Derrick Brown and Minnesota Vikings huge receiver Justin Jefferson in 2020.

It is a huge payoff for a 24-year-old who dropped out of the College of Houston in 2020, only a few credit shy of a level in provide chain administration, to pursue his dream.

“I did not need a Plan B,” Frost stated. “I simply wished to be a man that was going to offer it the whole lot that I received and see the place it took me.”

Frost, whose actual identify is Arsh Khusro, stated he received into the enterprise in faculty when he spent round $2,200 on a series that price solely $550. He noticed a possibility for somebody who did high quality, trustworthy work to construct a profitable profession.

That sense of entrepreneurship runs within the household. His father, Andy Khusro, began an equipment firm in 2002 that struggled to search out its footing available in the market. After a number of unsuccessful merchandise, he discovered a pair have been huge hits — a tortilla maker and a wet-dry hybrid spice grinder.

At the same time as a baby, Frost carried the identical stage of independence that Khusro had in his youthful days. When Frost wanted cash to start out his jewellery endeavor, he requested his dad just for assist with working up a contract and never an preliminary mortgage.

And as irritating because it was for Khusro to look at Frost drop out of school with simply a few courses left, he all the time sensed his son was constructed for one thing distinctive.

“It is exhausting for an Indian mum or dad to see his son isn’t graduating and leaving on the eleventh hour,” Khusro stated. “However I knew that Arsh isn’t that form of individual that might make a tutorial profession. He would need to be unbiased and would do one thing totally different than anyone else.”

Frost took on-line courses, studied at night time to learn to make the items he admired after which utilized what he realized as a lot as potential. A few of Frost’s early purchasers have been his fellow faculty college students at Houston — Ed Oliver, now a defensive sort out for the Buffalo Payments, and Corey Davis, who performed basketball for the Cougars.

The run of athletes began as soon as he constructed a relationship with famend Houston jeweler Iceman Nick, who has been within the enterprise for greater than 20 years and has welterweight boxing champion Errol Spence Jr. amongst his purchasers.

Frost stated he walked into Nick’s store in the future in 2020 and requested for an apprenticeship. Frost stated he wished to be there on a regular basis and absorb no matter he might.

Frost delivered the pre-draft chain for Burrow, the highest total choose in final yr’s draft who was gifted a gold chain with a diamond-covered No. 9 pendant by the rapper Boosie Badazz.

Inside six months, Nick stated, Frost had began to develop his personal relationships with gamers across the league. The important thing? For Frost, it is not a typical business-client dynamic.

“He hangs out with them,” Nick stated. “They’re extra like friendships. They’re going to come keep at his place. Even the youthful NFL gamers, they arrive on the town and stick with him at his home.”

That familiarity sparked his foothold within the NFL. The connection with Los Angeles Rams offensive sort out Bobby Evans initially began with an Instagram message Evans despatched Frost again when Evans was nonetheless enjoying at Oklahoma.

“He was younger within the sport and he was speaking with me very nicely,” Evans stated. “At first I used to be skeptical as a result of I did not know a lot about jewellery and all that. And I ain’t gonna lie, he is been serving to me determine a few of the stuff.”

Frost has made it a degree to foster these relationships and ensure gamers know they’re valued. After Burrow received an even bigger model of the Boosie chain final yr, Frost despatched Burrow’s household a customized set of No. 9 pendants to put on on sport days. Burrow’s mother, Robin, sported hers when she took the picture for a cardboard cutout inside Paul Brown Stadium for Burrow’s first sport.

A number of the items Frost crafts can get pricy. He stated one draft piece price $45,000 whereas one other setup ran round $110,000. These, nevertheless, are usually the costlier purchases.

“Most of those guys do not go loopy,” Frost stated. “There’s an interpretation that quite a lot of these guys exit and spend like 300, 4 hundred thousand [dollars]. That is not occurring. These guys reward themselves pretty, and a few of these guys do not even contact their NFL cash.”

When the Bengals drafted receiver Tee Higgins final yr, the second-round choose wore a series made by one other jeweler named ZoFrost with a diamond-crusted “GV” pendant on it. It represents Higgins’ neighborhood of Gamble Valley close to Oak Ridge, Tennessee. Higgins stated he wished to put on it on draft night time as a result of being one of many first to make it to the NFL from the world was a giant second for him.

“I have been wanting this chain, this piece proper right here, for a very long time,” Higgins stated on draft night time in 2020. “And having the ability to get it, it simply means so much. A variety of the fellows the place I am from, they’re joyful for me. I am simply glad I can name Gamble Valley house.”

Throughout this week’s draft, Frost expects to see a lot of his designs worn when the nation’s high soccer prospects formally change into professionals. In 10 years, Frost would not anticipate to be doing enterprise with draft picks.

As an alternative, he’ll construct on the muse of the previous few years as all of them proceed to develop of their respective careers. By then, a few of his early purchasers might find yourself successful Tremendous Bowls.

“I will be very joyful for them as a result of I’ve actually seen them because the day they have been within the league,” Frost stated. “From day one within the league, we locked in. I have been so fortunate.”


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