A number of weeks in the past, we requested you in regards to the golf equipment in your bag. We referred to as it the Golfer’s Alternative Survey as a result of we wished to know which manufacturers you selected so as to add to your bag most lately. The concept was to provide us a way of how manufacturers are performing with our readers and to gauge what affect COVID has had on tools alternative cycles.
It’s well-accepted that the everyday alternative cycle (how regularly golfers change their golf equipment) is three to 6 years, relying on the membership class and the way avid the golfer is. We’d count on the typical MyGolfSpy reader falls on the shorter finish of that vary however, nonetheless, what meaning is that in any given one-year interval, roughly 15 to 30 % of you’ll change a few of your golf equipment.
Drivers are changed most frequently whereas fairway woods are likely to linger greater than 5 years. Knowledge for hybrid alternative is sketchy as many golfers are nonetheless taking part in the primary hybrid they purchased. Even for avid golfers, the everyday alternative cycle for wedges is just below 4 years. (That’s not good.)
Did you buck the pattern over the past yr?
Greater than 9,500 (9,640) of you accomplished our survey. A few of the numbers are eye-popping.
The numbers in our survey outcomes are dramatic:
Nearly half of you acquire a brand new driver throughout the final yr.
Greater than 40 % of you acquire a brand new fairway wooden whereas practically a 3rd of you acquire a brand new hybrid.
Regardless of the upper value level, practically 45 % of you acquire new irons.
Greater than half of you’ve gotten by no means purchased a utility iron and, but, greater than 30 % of you acquire a brand new one throughout the final yr.
Slightly below 60 % of you acquire new wedges. (You had been most likely due.)
Only a bit lower than half of you bought a brand new putter.
Earlier than we transfer on to the specifics of what you acquire, let’s take a look at your responses to a few categorical questions. We requested in regards to the class or sort of iron you play as a result of higher understanding the kind of irons our readers play will assist us prioritize our Most Wished check schedule. With respect to putter sort … name it a curiosity.
Inside the bigger market, recreation enchancment and tremendous recreation enchancment are sometimes the most important movers. With that in thoughts, it’s eye-opening to see the distribution amongst our readers.
Recreation enchancment irons are a well-liked alternative (28%) however the largest share of you (35%) have a participant’s cavity-back within the bag.
The participant’s distance is in style (18%) and sure rising in recognition however maybe isn’t as in style with our readers as we had assumed.
Greater than 10 % of you might be taking part in blades/musclebacks. Some wise context right here: blade/MB gross sales are sometimes solely 1- to 2-percent of the market.
Solely 3 % of you might be taking part in tremendous recreation enchancment golf equipment.
Fewer than 5 % report taking part in a combo set. For no different causes than my very own emotions, I anticipated this quantity to be considerably greater.
Mallets Versus Blades
Mallets are extra in style than blades. That’s your headline.
My hunch is that if we had requested this query a couple of years in the past, the outcomes would have been flipped.
Particular person Membership Purchases
As we transfer into our breakdown of brand name choices, consider the information comes from golfers who reported shopping for new golf equipment throughout the final yr. To maintain the charts concise and readable, we’ve included solely these manufacturers which accounted for at the very least 1 % of your purchases.
By a slim margin, extra of you (20.38%) bought TaylorMade drivers than another model.
PING and Callaway account for 19.71 % and 19.07 % of your new purchases, respectively.
The highest 4 manufacturers accounted for 75 % of latest driver purchases. With COBRA’s 11 % included, it’s 86 %. Including PXG (5%), brings the full to 90 % of latest driver purchases unfold over six manufacturers.
Fairway Wooden Purchases
On the threat of being repetitious, greater than 40 % of you bought new fairway woods throughout the final yr. That is effectively above typical alternative expectations.
Callaway and TaylorMade (functionally tied) accounted for practically 22 % of gross sales every.
PING and Titleist had been round 15 % every.
The info practically mirrors the driving force class. The highest-five manufacturers accounted for practically 85 % of your purchases.
Purchases of PXG once more eclipsed a number of extra established manufacturers.
DTC model Sub 70 accounted for simply over 1 % of your purchases.
TaylorMade was the most well-liked alternative amongst our readers, accounting for 18 % of latest purchases. Rating one for the Adams legacy.
PING and Callaway grabbed 17 % every, whereas Titleist was round 15.5 %.
The identical six manufacturers proceed to seem on the high of the charts with Mizuno and Tour Edge not far behind.
Sub 70 accounted for the next share of your hybrid purchases than each Cleveland and Wilson.
It’s value reiterating that fewer than 20 % of you reported buying a brand new utility iron throughout the final yr. That’s the smallest turnover of any class.
TaylorMade was bought most frequently by a snug margin.
Titleist is a powerful second.
Srixon and Mizuno had been bought extra usually than PING and COBRA.
Sub 70 once more registers as a powerful DTC providing.
As we’ve come to count on from our readers, Mizuno irons (20%) had been bought most frequently and at a charge of practically two instances the corporate’s precise market share.
As soon as once more, TaylorMade and Callaway had just some tenths of a share level between them.
The identical is true for Titleist and PING (fourth and fiifth, respectively).
Srixon (practically 7%) accounted for a wholesome share of purchases.
Regardless of being higher often known as an iron model, PXG irons weren’t as in style as their metalwoods. Worth could also be an element.
A number of smaller/DTC manufacturers accounted for greater than 1 % of your purchases.
First, let me first say you’re most likely not changing your wedges usually sufficient. Fairly, wedges needs to be essentially the most usually changed golf equipment within the bag by a large margin. That stated …
Not surprisingly, Vokey was dominant, accounting for 32 % of your new wedge purchases.
Cleveland surpassed Callaway by a wholesome margin, suggesting the model stays sturdy within the wedge area.
Mizuno’s share is disproportionally low (6%), relative to its iron gross sales.
Given its power in practically each different class, it’s borderline stunning that solely 6 % of you selected PING wedges.
Costco Kirkland Signature Wedges had been good for 1.4 % of your purchases. That’s roughly the identical as PXG and Wilson.
Callaway’s Odyssey franchise, which incorporates the Toulon model, accounted for the lion’s share (26%) of your latest purchases.
Almost 18 % of you bought Scotty Cameron putters.
Shocking (to me anyway), TaylorMade (14%) accounted for practically as lots of your latest putter purchases as PING and Evnroll mixed.
A number of smaller manufacturers together with Wilson, Tommy Armour, Costco and LAB accounted for greater than 1 % every of your purchases.
The dominant manufacturers are the dominant manufacturers. Certain, that’s apparent sufficient but it surely’s value declaring that TaylorMade, Callaway, PING, Titleist and COBRA factored in practically each class.
Mizuno continues to overperform within the iron class. In each survey we do, Mizuno is comfortably No. 1 within the iron class with our readers.
Too lots of you might be taking part in blades. Not sufficient of you might be taking part in combo units.
Among the many DTC manufacturers, Sub 70 seems to be opening up a lead on the sphere.
Whereas not but a Tier 1 model, PXG accounted for the next share of your purchases than a number of long-established Tier 2 manufacturers. It’s not but a pressure within the golf tools trade, but it surely’s climbing the ladder.
The alternative cycles aren’t prone to maintain. COVID has probably accelerated shopping for cycles. Whereas there’s hope a wholesome share of latest golfers can be retained, it’s probably gross sales will decline in 2022.