Coco Gauff stars in New Balance’s “We Got Now” ad campaign | Women’s Tennis Blog


Coco Gauff seems alongside Jaden Smith within the newest installment of New Steadiness‘s “We Bought Now” international marketing campaign.

Activist and artist Jaden Smith opens the brand new spot, proclaiming that impatience is advantage. The 30-second video encourages viewers to say the “now” and attain for his or her goals with out hesitation. It’s comprised of a collection of vignettes that spotlight every particular person’s pursuit of their passions. Manufacturing spanned the globe, with shoots in the UK, the US and South Africa.

In addition to Coco and Jaden, a well-known New Steadiness group of brand name ambassadors, the brand new chapter of the marketing campaign additionally options 2x NBA champion Kawhi Leonard, sprinter Sydney McLaughlin, famend footballer Sadio Mané {and professional} skate boarders Tiago Lemos and Margie Didal, alongside on a regular basis individuals who aspire to excellence in a spread of athletic, philanthropic and inventive pursuits.

“As a privately-owned firm with a challenger model mindset, New Steadiness has embraced the notion of independence for over a century,” says Chris Davis, CMO and Sr. Vice President of Merchandising. “We have now at all times welcomed alternatives to problem the established order. With the continuation of our ‘We Bought Now’ model platform, our goal is to encourage the concept of impatience, inspiring shoppers the world over to take threat, be proactive and create success by yourself phrases.”

The WTA world No.35 Gauff is at the moment enjoying the Internazionali BNL d’Italia in Rome. The 17-year-old American fought for nearly three hours to beat Yulia Putintseva within the first spherical on Monday.

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