Formula 1 announces new partnership with Workday

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By Balazs Szabo on

Method 1 introduced that Workday, a frontrunner in enterprise cloud functions for finance and human assets, will develop into the Regional Finance & HR Enterprise Associate of F1 throughout the UK and Germany, showcasing the shared dedication each manufacturers should driving agility and real-time decision-making wanted in a altering world.

By way of this partnership, Workday will likely be in pole place inside the world of expertise that surrounds F1, reaching the game’s big fanbase throughout the UK and Germany by social, digital, and content material platforms all season lengthy.

As well as, followers globally will join with Workday by trackside and pit lane signage throughout a number of European Grand Prix races which began ultimately weekend’s FORMULA 1 ARAMCO GRAN PREMIO DE ESPAÑA 2021.

The presence within the pit lane has been particularly chosen to mirror the vital real-time selections which can be made in the important thing moments throughout a race weekend. The workforce judged to have made the neatest in-the-moment selections will likely be awarded the ‘Workday Agility Award’ by F1.

Ben Pincus, Director of Business Partnerships at Method 1, stated: “While it’s often the vehicles that seize the eye, it’s the individuals behind the machines that make the game what it’s.

“Method 1 is a novel platform for world manufacturers to have interaction enterprise audiences round human efficiency, enabled by good expertise. There’s no sport on this planet the place human decision-making and innovation are extra essential, and thru our partnership with Workday, we’ll convey these values to life.”

Christine Cefalo, CMO, at Workday, stated: “At Workday, we imagine that agility and the flexibility to adapt in actual time is vital for any group to reach this altering world. Our partnership with F1 underscores the significance of pace in choice making, not solely within the racing world however in enterprise.

“We’re thrilled to come back along with such a number one sports activities model with a passionate fan base and admirable presence throughout Europe to collectively inform tales to our communities in new and thrilling methods,” Cefalo concluded.


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