For the month of Might, International athletic chief New Steadiness will unveil the 2021 iteration of its much-anticipated assortment for Gray Day, an annual
celebration of the model’s heritage.
Annually, New Steadiness celebrates over a century of independence with the colour that proudly represents its historical past and has come to be synonymous with
the model: gray.
The 2021 assortment incorporates two 574 kinds and a 57/40 counterpart: the basic gray 574; an unique 574 with out the long-lasting New Steadiness “N” emblem, dubbed the 574 Un-N-Ding; and a restricted 57/40 all-grey colorway. Retail pricing shall be AED399 for the basic gray 574, AED449 for the The 574 Un-N-
Ding and AED549 for the Restricted 57/40 all-grey colorway.
First launched within the Nineteen Eighties, the 574 was a easy design experiment combining the most effective of a street and path runner to create a real go-anywhere shoe. The 574 shortly started to blur the strains between efficiency and on a regular basis put on and is now recognized worldwide for its versatility, basic design, and core
gray colorway synonymous with model heritage.
With a tagline of “Worn by Anybody,” the New Steadiness 574 has been one of many trade’s most identifiable sneakers and right now is likely one of the model’s best-selling silhouettes. The Gray Day assortment pays homage to the 574 in gray by releasing the unique alongside two reimagined kinds. The New Steadiness 57/40 is a contemporary interpretation of the long-lasting mannequin and a nod to the 574 franchise, whereas the Gray Day unique no “N” 574 Un-N-ding places a singular twist on the basic shoe by eradicating the outsized “N” from both sides.
This yr’s Gray Day marketing campaign from New Steadiness will function a number of of its star athlete ambassadors, together with Coco Gauff, Jamal Murray, Sadio Mane, Sydney McLaughlin, and Tiago Lemos, and regionally with Eduardo, Ascia and Hamad Younger Picasso. By showcasing the gray kinds on a few of its main
athlete companions, New Steadiness reiterates its heritage and the flexibility of the 574 and 57/40.
“Gray Day is a crucial heritage story we will inform round our signature gray colorway and basic, 574 silhouette. Our tagline of ‘Worn by Anybody’ is a nod to the previous, current and future of those iconic fashions,” says Pat Cassidy, International Director, Client Advertising and marketing & Athlete Activation.
The Gray Day assortment shall be obtainable throughout a variety newbalance.com channels within the area
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