HomeTENNISSofia Kenin unveils Fila x MSGM tennis clothes for Roland Garros | Women’s Tennis Blog
Sofia Kenin unveils Fila x MSGM tennis clothes for Roland Garros | Women’s Tennis Blog
May 20, 2021
Fila continues to have fun its one hundred and tenth anniversary with shock partnerships. Quickly after presenting the Wimbledon line created in cooperation with Brooks Brothers, the sportswear firm is revealing a partnership with MSGM for the 2021 French Open assortment to be debuted in Paris.
Fila-sponsored WTA gamers Sofia Kenin, Karolina Pliskova and others will put on the garments created by MSGM, the Italian purveyor of pleasure, vitality, and a metropolitan cool spirit.
MSGM artistic director Massimo Giorgetti dug into the wealthy Fila archives to seek out inspiration for the brand new assortment which he likes to name “You’re my match level”, the wording that recurs within the type of print or embroidery within the designs.
The brand new attire indulges in MSGM’s iconic tie-dye prints and marble motifs mixed with romantic accents equivalent to lace and ruffles. The supply contains halter neck tops, mini skirts, shorts, polo shirts and t-shirts.
Massimo Giorgetti defined the environment he wished to convey with the recent Roland Garros appears:
Fila, for me, is the tennis court docket. I wished to offer a romantic interpretation of it, echoing a cinematic world. My fundamental inspiration for the quick skirts got here from Lea Pericoli, the Italian tennis champion whose trend decisions on the court docket turned heads within the Nineteen Sixties. In visiting the Fila archives, I used to be shocked by how a lot they’ve performed over the a long time. I simply needed to remix and replace it.
Right here’s a brief video promotion, filmed in Herbeville by Oliver Hadlee Pearch, with a soundtrack by Bernardino Femminielli. The story loosely suggests a love triangle on the tennis court docket. The environment is romantic, with a palpable French contact as a nod to the match’s dwelling in Paris.
The gathering is offered completely on fila.uk, in choose Fila retail shops in China and Japan, and on MSGM.it. The launch on fila.com will observe this summer season.