HomeRacing$SAUBER Fan Tokens are launched today by Chiliz | Paddock Magazine
$SAUBER Fan Tokens are launched today by Chiliz | Paddock Magazine
May 20, 2021
Alfa Romeo Racing ORLEN, in partnership with Chiliz – the creators of Fan Tokens and the Socios.com fan engagement platform – has introduced plans to launch a $SAUBER Fan Tokens to offer a brand new and thrilling strategy to interact with the crew’s fan base.
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At present, a million $SAUBER Fan Tokens will probably be distributed to followers who pre-bought by way of Chiliz’ fan engagement & rewards platform Socios.com. $SAUBER Fan Tokens will probably be out there for basic buy on the platform within the close to future.
Fan Tokens are collectable digital property, minted on the Chiliz blockchain, that present house owners with entry to voting rights in polls, VIP rewards, unique promotions, AR-enabled options, chat boards, video games and competitions on Socios.com.
Pushed by the central tenet that transitioning passive followers into energetic followers is important to the way forward for the game, Socios.com is a direct-to-consumer (D2C) platform that leverages blockchain expertise to offer the world’s main sporting organizations with the instruments to interact with and monetize their international fanbases. Fan Tokens have generated over $120M in revenues to be shared with Socios.com companions in 2021 alone.
Created by Chiliz, the main blockchain supplier for the worldwide sports activities and leisure business, Socios.com has main international growth plans and can improve its present presence in Europe, whereas concentrating on many extra Fan Token launches within the U.S, U.Okay, Asia and South America. Socios.com has a number of workplace areas all over the world and can open new European, the U.S. and South American headquarters in Madrid, North America and Sao Paulo in 2021.
Frédéric Vasseur, Group Principal and CEO of Alfa Romeo Racing ORLEN:
The world of fan engagement in Method One is evolving and Alfa Romeo Racing ORLEN is on the forefront of this thrilling new realm. Launching a Fan Token goes to offer our rising legion of followers with a brand new strategy to work together with the crew, which is a key facet in our quest to carry our followers nearer to the crew with all the pieces we do.
Alexandre Dreyfus, CEO of Chiliz and Socios.com:
We’re very proud to welcome Alfa Romeo Racing ORLEN to our community and sit up for elevating the profile of their model globally by way of Fan Tokens. F1 is broadcast to a worldwide viewers of round two billion, making the attain and potential of this partnership, and the opposite partnerships we’ve introduced at present, huge in scale.
Final week, in a single day, we introduced 5 partnerships, from three totally different sports activities, throughout three continents and now we’ve continued that momentum convincingly with at present’s partnership with one among Method One’s most fun groups. Within the subsequent few years, a era of passive followers will shift into energetic followers and that transition will happen by way of transactional fan engagement on our platform.
The most important international sporting organizations are becoming a member of us en masse within the agency perception that Socios.com and Fan Tokens are right here to remain and can change into important instruments for the sports activities business.
$SAUBER Fan Tokens will probably be out there on the Socios.com app within the close to future.