HomeRUGBYBroadcasters agree deal to keep Six Nations on free-to-air television
Broadcasters agree deal to keep Six Nations on free-to-air television
May 21, 2021
The Six Nations is to stay on free-to-air TV after an settlement was reached in precept with the present broadcasters ITV and the BBC. ITV will broadcast two-thirds of the matches of the lads’s match for the subsequent 4 years – together with England house video games – whereas the BBC is ready for rights to the ladies’s championship.
Match organisers introduced yesterday on Friday that they’d entered into unique discussions with the 2 broadcasters for a four-year deal which might start subsequent 12 months and run by to 2025. When organisers confirmed a £365m five-year funding take care of the non-public fairness agency CV in March there have been fears that the championship would transfer behind a paywall however the resolution to maintain all matches on terrestrial TV is a big increase for the game within the post-pandemic period. All of this 12 months’s matches had been performed behind closed doorways with TV audiences peaking at 8.4m for Scotland’s win over England.
The Six Nations is in Group B of the federal government’s listed sporting occasions, that means solely highlights have to be proven on free-to-air TV. A proposal from the Division of Tradition, Media and Sport choose committee to ensure its standing on terrestrial TV was rejected final 12 months however amid ongoing political stress, and within the absence of a blockbuster bid from a pay-TV broadcaster given the present state of the broadcasting rights market, BBC and ITV have prevailed.
As a part of the brand new deal, ITV will present house matches for the England, Eire, France and Italy males’s groups whereas the BBC could have the rights to Scotland and Wales, the ladies’s and the under-20s competitors. The earlier take care of the 2 broadcasters was price £90m a 12 months and organisers had hoped for a major improve to round £150m. That, nevertheless, appears unlikely even when a modest improve can be anticipated.
“That is thrilling information for followers and for our championships,” stated the Six Nations chief govt, Ben Morel. “Each BBC and ITV have been glorious companions lately, enjoying an vital position in sharing the unbelievable moments that the Six Nations at all times produces, and celebrating the particular place our championships maintain within the hearts of followers.
“I’m significantly excited by the chance to develop the ladies’s sport with an invested broadcast companion within the BBC who’s as dedicated as we’re. We’re trying ahead to working with them each as we proceed to convey rugby’s biggest championships to ever-growing numbers throughout the UK.”