2021 Golf Ball Survey Results | MyGolfSpy

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Just a few weeks in the past, we requested you to take our annual golf ball survey. We requested you about your preferences, shopping for habits and the way seemingly you’re to advocate manufacturers to your mates. Your suggestions helps us higher perceive your perceptions in addition to tendencies out there.

Greater than 10,00 (10,680) of you accomplished our survey. Listed below are among the extra fascinating outcomes.

What Are Your Golf Shopping for Habits?

We all know from the survey that almost all of our readers play between 26 and 55 rounds of golf yearly (26-40 was listed most frequently). What does that price of play translate to so far as golf ball purchases are involved?

  • The very best share of you purchase 5 to 6 dozen balls yearly.
  • Maybe because of this when manufacturers give away “a 12 months’s provide of golf balls”, it’s sometimes six dozen.
  • I’d wager that these of you shopping for fewer than 4 dozen balls are enjoying a bit much less, whereas I’m envious of these of you who play sufficient golf to want no less than seven dozen (although I’ve had weekends the place I’ve gone via almost that many).

We all know what number of balls you’re shopping for so now let’s check out what you’re shopping for.

  • A  vital majority of you (85 p.c) play golf balls with urethane covers.
  • Fewer than 13 p.c of you’re enjoying ionomer. I like you guys.
  • Throughout the whole thing of the market, urethane accounts for roughly 55 to 60 p.c of golf ball purchases.

It needs to be famous that non-traditional golf shops like Walmart and Amazon aren’t included out there knowledge so it’s definitely doable that cheap (low cost) ionomer over-indexes exterior of conventional golf retail.

Along with asking about what number of balls you purchase annually, we additionally requested the place you purchase them.

  • Direct over the web and big-box account for greater than half of your golf ball purchases.
  • On-line golf specialty retailers account for simply shy of 17 p.c whereas Amazon accounts for an additional 5 p.c.
  • Inexperienced grass seems to be dipping in reputation which can profit challenger manufacturers who’ve been locked out of on-course outlets due to unique offers.

First, should you’re paying greater than $50 for a dozen balls, you’re in all probability doing it fallacious. In case you’re paying lower than $20, you’re in all probability additionally doing it fallacious.

  • Given the prevalence of urethane amongst survey takers, $40-$50 to your golf balls is affordable.
  • Nearly all of you report spending $30-$40 per dozen.
  • $30-$40 is frequent for DTC manufacturers and bulk pricing from conventional OEMs.
  • There are some wonderful bulk DTC offers available beneath $30 as properly (when stock permits).

Utilizing six dozen a 12 months as a benchmark, it might be price stating that the entire value distinction between a premium providing and sub-$30 low cost ball is lower than $100 a 12 months. I perceive that, for some, that additional $100 means one other couple of rounds however the bigger level is that low cost balls actually aren’t that less expensive.

What Influences Your Buying Determination?

It’s not terribly shocking that Model Popularity leads the best way in our weighted averages, adopted carefully by worth and our personal Ball Lab (that’s type of thrilling). We’d wager that Tour Use is extra of an element for {the golfing} inhabitants as a complete than it’s for the MyGolfspy reader. Wanting extra deeply on the particulars:

  • Model Popularity was chosen as a very powerful issue by almost 30% of you.
  • Lower than 4% of you mentioned Tour Use was a very powerful issue (solely one other 7% ranked it #2).
  • Coloration/Sample choices was chosen within the Prime 3 greater than 20% of the time. It’s not a significant factor, however it suggests golfers need choices.
  • MyGolfSpy Ball Lab was listed as a very powerful issue for 23% of you and was listed within the Prime 3 for 66% of respondents (the identical as Model Popularity and Value).

 

What Are You Wanting For in a Golf Ball?

Utilizing the weighted common because the metric, the outcomes are kind of what I’d anticipate (and wish) to see. The satan is once more within the particulars.

  • Whereas Really feel ranks third below the weighted common, it was really chosen as a very powerful attribute by the best share (26%) of you. You’re killing me. Frankly, I like a few of you a bit much less.
  • Notably, Really feel was ranked fourth in significance (forward of solely Forgiveness) by 22 p.c of you. To me, this implies that both you actually care about really feel otherwise you don’t care a lot in any respect.
  • Driver Distance was a top-3 choice for almost 70 p.c of respondents.
  • Forgiveness was rated least essential by greater than 40 p.c of you.
  • Greenside Spin is a shock No. 4. It’s the one attribute almost each golfer I discuss to about balls tells me they need extra of. Maybe golfers simply need different issues a bit extra.

Does Golf Ball Coloration Matter?


Within the grand scheme of issues, golf ball shade, patterns, and so on., are largely unimportant however that doesn’t imply the recognition of non-white balls isn’t on the rise.

  • Greater than 16 p.c of you report enjoying a yellow ball most frequently.
  • Slightly below 4 p.c of you utilize one among a rising variety of patterned balls which might be in the marketplace.
  • In case you’re not making some kind of patterned balls (Titleist, Bridgestone and Srixon), you’re conceding share to your opponents.

What Are Your Most well-liked Golf Ball Manufacturers?

What's the most popular golf ball brand?

  • Given Titleist’s place as The #1 Ball in Golf, we’d anticipate to see it high the chart so it’s virtually anticipated that 75 p.c of you’ll report having performed a Titleist ball sooner or later within the final 12 months.
  • TaylorMade is a shock (to me) at No. 2 (I’d have guessed Bridgestone), suggesting it has cemented its place as a severe participant within the ball market, particularly inside the urethane class.
  • Among the many DTC manufacturers, Snell is the most well-liked with Vice and the Costco Kirkland model about 5 share factors behind.

  • Titleist isn’t a shock (once more) as probably the most most well-liked ball.
  • Bridgestone and TaylorMade are solely tenths of share factors aside at just below 12 p.c.
  • Snell was the chief amongst DTC manufacturers and was chosen fourth most frequently general.

For this query, we requested how seemingly you had been to advocate every of the manufacturers listed. The chart exhibits the weighted common of your responses. The next rating means golfers report being extra prone to advocate the model to a buddy or colleague.

The fascinating tidbits are within the particulars behind the info:

  • Fifty-one p.c of you mentioned you had been Extraordinarily Prone to advocate Titleist. One other 34 p.c mentioned they had been Prone to advocate the Titleist model. Solely two p.c mentioned you had been extremely unlikely to take action.
  • Bridgestone (22%) and TaylorMade (21%) had been second and third on the checklist of balls that you simply had been Extraordinarily Prone to advocate.
  • Golfers mentioned they had been Extremely Unlikely and Extraordinarily Prone to advocate Callaway at roughly the identical price (+/- 10%)
  • Golfers mentioned they had been Extraordinarily Prone to advocate Snell at almost 3 times (18%) the speed of its nearest DTC competitor (Vice 6.5%).
  • OnCore was the model golfers mentioned they had been Extremely Unlikely to advocate most frequently (32%). Whether or not that’s lack of familiarity, a efficiency metric or blowback from Wayne Participant’s stunt on the Masters isn’t clear.

Lastly, we took a extra detailed take a look at your suggestions, this time asking not how seemingly you’re to advocate every model however quite how seemingly (on a scale of 1 to 10) you’re to advocate your most well-liked ball. It’s what’s often known as a Internet Promoter Rating.

To construct this chart, we cross-referenced the solutions you gave once we requested you to inform us your most well-liked golf ball model. It’s undoubtedly the nerd in me talking however I discover the outcomes fascinating.

Typically talking, the DTC manufacturers included within the survey have the best NPS, the best share of promoters (rated 9-10) and the bottom share of each passives (rated 7-8) and detractors (rated 0-6).

  • OnCore was listed as the popular model the fewest of any model within the chart however it has the best NPS (77) of any model within the survey.
  • Snell (76) was second general and has the smallest share of detractors (2%) of any model within the survey.
  • Vice (68) wasn’t far behind with solely three p.c of you qualifying as detractors.

This means that whereas fewer of you checklist these DTC manufacturers because the maker of your most well-liked ball, these of you who do are fiercely loyal and don’t hesitate to advocate them to your mates (or colleagues).

Among the many conventional golf manufacturers:

  • Titleist had the best general NPS (60), the best share of promoters (67%) and the smallest share of Passives (7-8), suggesting there’s little in the best way of ambivalence in regards to the model.
  • Bridgestone edged out TaylorMade with extra promoters, fewer detractors and an general increased Internet Promoter Rating.
  • Srixon’s general Internet Promoter Rating trails the leaders. Nonetheless, it has the fewest detractors (7%) of any conventional producer within the survey.

Inform Us What You Suppose

Do you have got any further suggestions? Was there something that shocked you? Tell us within the remark part beneath.

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