‘Sticker shock’: 49ers rookies warned about Bay Area housing cost


SANTA CLARA, Calif. — The day after Trey Lance turned the No. 3 general choose within the 2021 NFL draft, he arrived on the San Francisco 49ers’ facility for his first in-person assembly with coach Kyle Shanahan.

Shanahan had about quarter-hour to talk with Lance and his household, who have been about to start the method of searching for a spot for him to dwell. Given the significance of the quarterback-coach relationship, some dialogue of X’s and O’s or different football-related topics would have been an comprehensible matter of dialog.

As an alternative, Shanahan provided a warning.

“We have been hanging out and so they have been going to search for homes and issues like that. I advised him, ‘Do not be too depressed. Everybody may be very upset after the primary couple of days and also you notice you have to change what you have been searching for,'” stated Shanahan of Bay Space housing costs. “They usually’re like, ‘No, everybody’s advised us.’ I am like, ‘No, everybody advised me, you may see, it is actual.'”

For all NFL rookies, there is a vital adjustment that goes past soccer. There’s an off the sphere component that goes with placing out by yourself for the primary time as an grownup.

For 49ers rookies, there’s much more to contemplate as they arrive in some of the distinctive — and costly — markets within the NFL.

Whereas San Francisco has lengthy ranked among the many costliest locations to dwell in the USA, few 49ers truly keep within the metropolis. The crew’s Santa Clara headquarters are about 45 miles from the town, and even with out visitors (good luck), that may be a few 50-minute commute every approach. Alas, it does not get less expensive nearer to Levi’s Stadium.

In keeping with Monica Thomas, an agent at Compass Realty who works carefully with the 49ers, the common gross sales value of a single-family residence in Santa Clara County is $1.96 million, which buys a house that’s roughly 1,800 sq. toes. Renting a two-bedroom condominium measuring 900-1,200 sq. toes averages someplace between $2,500 and $4,000 per 30 days, relying on facilities and placement.

Thomas usually advises gamers to get to know their environment and what they’re searching for earlier than leaping into a call.

“There’s undoubtedly a time frame the place it takes a day or two of type of hitting the pavement and seeing totally different variations of what is on the market earlier than what I see is guys feeling actually snug and adjusting and getting used to the sticker shock of what you may get,” Thomas stated.

For comparability’s sake, the common value of a single-family residence in Inexperienced Bay, Wisconsin, the NFL’s smallest market, is $230,000 which might purchase a 1,909-square-foot residence. A 900-1,000-square-foot two-bedroom condominium rents for $800 to $1,200 per 30 days (although these near Lambeau Area can go for as much as $3,000), based on Tiffany Holtz, a Coldwell Banker agent based mostly there.

In Lance’s hometown of Marshall, Minnesota, the common gross sales value of a single-family house is $198,685, with a mean dimension of about 2,100 sq. toes (together with completed below-ground house). A two-bedroom condominium averages $700 per 30 days for about 600-800 sq. toes, based on Jana Reilly of Keller Williams Realty in Marshall.

Contemplating these numbers, it is easy to know why rookies similar to third-round cornerback Ambry Thomas gasp on the mere point out of the Bay Space’s value of dwelling.

“As soon as I acquired the telephone name [I was drafted] I used to be completely happy, excited, then I considered every little thing and I am like, ‘California, tax, taxes’ and I began occupied with all that and the price of dwelling,” stated Thomas, who grew up in Detroit earlier than taking part in at Michigan. “I am like, ‘Hey, it is type of costly, very costly.’ However I am simply grateful for the chance, truthfully. Skip the price of dwelling and all that proper now. I really feel like my play will maintain my pockets.”

To that finish, the 49ers work to make sure their gamers maintain their pockets earlier than their play enters the dialog.

A lot of that duty falls on Austin Moss II, the 49ers’ director of participant engagement. It is his job to “interact, educate and empower” gamers to “attain their full potential each on and off the sphere.” An enormous a part of that job helps gamers transition into and out of the NFL.

That work begins throughout the draft course of as Moss learns which gamers are being focused so he can start placing plans in place to assist them alter. Quickly after gamers are drafted, Moss introduces himself and lets them know he is the go-to man for any assist wanted making the transition to the league.

When the rookies arrive in Santa Clara, the actual work begins. Moss, together with participant engagement coordinator Shelby Soltau, offers a structured curriculum that basically quantities to rookie faculty.

The group meets for an hour each day from Monday by Thursday for about 4 weeks.

The primary week covers tips on how to be a professional, with discussions on tradition, expectations, setting a routine and maximizing out there assets. Week 2 focuses on funds, with classes on budgeting, constructing credit and bills. Week 3 is known as roadblocks, with talks on stress administration, decision-making, relationships, life expertise and management. The ultimate week covers success past the sport — serving to the group, constructing a platform and making ready for what comes after soccer.

There’s even discussions on studying alternatives at notable Silicon Valley corporations similar to Apple, Tesla and Google that enable for gamers to take excursions, meet executives and pursue offseason job shadows and internships.

Combined into these conversations are loads of visitor appearances from different gamers on tips on how to deal with issues like housing. Tight finish George Kittle, a former fifth-round choose who lived together with his now-wife and two teammates in an condominium throughout his rookie season, is all the time prepared to share his expertise.

“The one factor that is very nice about taking part in soccer in Santa Clara is soccer’s the No. 1 precedence always,” Kittle stated. “You bought to exit of your option to discover one thing to do or discover a option to get into hassle. I believe it is an incredible place to have the ability to go play soccer and simply give attention to it each single day. So for rookies, you tried your whole life to get to this stage. Simply because you may have a pair {dollars} in your pocket, there isn’t any motive to alter what you have been doing.”

Leases and roommates are widespread for many Niners rookies. In truth, for any rookie taken decrease than the second spherical, Moss recommends they don’t purchase a home till they’ve proved themselves on the sphere.

The 49ers foot the invoice for housing by coaching camp, and when the roster and apply squad are set, gamers have choices, together with company housing, resorts and residences. Past roommates, they’re provided a number of avenues that may assist lower your expenses. One methodology is to signal a shorter-term lease.

Though most buildings cost a premium for shorter or month-to-month leases, the Niners have relationships that may assist facilitate such agreements a bit simpler. It may cost a little extra on the entrance finish, however that cash may be saved by shifting and coaching in cheaper locales within the offseason.

Most younger gamers are likely to go for condos or townhouses near the crew’s coaching facility, which helps them be on time for crew actions however offers the added bonus of easy accessibility to team-provided meals and weights.

That does not imply it is all the time straightforward. Monica Thomas took one participant to twenty rental properties in a three-day span. Most gamers will take a look at 5 or 6 locations and discover themselves having to regulate their standards as a result of sure issues aren’t essentially attainable of their value vary.

“It is necessary for them to get established, get snug with the areas, and there is so many little pockets in Santa Clara County that we advise possibly a rental the primary 12 months to get actually snug with the world for a 12 months earlier than leaping into residence buying, until they actually wish to get it achieved,” Thomas stated. “However we simply wish to be certain, particularly of their age group, that they’ve a full grasp of what they’re entering into as a result of each funding is necessary.”

In 2021, the rookie minimal base wage of $660,000 remains to be a lofty quantity for the common citizen. However California’s 13.3% state revenue tax price stays the very best within the nation. Though gamers are paid solely in regular-season sport checks based mostly on the place these video games are performed, the Niners are sure to have a minimum of 9 checks paid on the California price each season.

So, whereas Lance will quickly signal a completely assured, four-year, $34.1 million contract with a $22.1 million signing bonus, he’ll finally take residence one thing nearer to $18.7 million, based on Spotrac. That is greater than sufficient for a big, snug residence, but it surely helps clarify why Lance is leaning towards renting for a minimum of his first season and why he was grateful for his coach’s warning.

“I knew it might be type of loopy, but it surely undoubtedly helped giving me somewhat little bit of a heads-up,” Lance stated.


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