NBA Unveils Global Brand Campaign ‘That’s Game’ For 2021 NBA Playoffs | SLAM


The NBA turned the highlight on their newest advertising and marketing mission this week, saying their “That’s Sport,” international model marketing campaign. The revealing is scheduled instantly in the beginning of the 2021 NBA Playoffs on Saturday, Could 22 that may proceed as much as the League’s upcoming 75th anniversary season.

The brand new marketing campaign demonstrates how the NBA has superior the sport whereas exhibiting progress in the neighborhood and cultural influence all through the League’s historical past.

The “That’s Sport” idea is unfold out over 4 tv spots that may air globally, highlighting historic on-court moments and past in 15 languages

NBA Chief Advertising Officer Kate Jhaveri described the essence of the NBA’s newest marketing campaign (by way of

“‘That’s Sport’ demonstrates extra than simply the end result of play – it’s in regards to the moments which have stored followers linked to the sport all through historical past and can proceed to have interaction them lengthy into the long run,”

“We’re excited to have a good time the unbelievable performs that go away us in awe and the impactful group work from gamers and groups, and we look ahead to persevering with this storytelling into the 75th anniversary season.”

The marketing campaign illustrates social justice actions throughout League and crew platforms by means of investing in Black communities and advocating for coverage modifications championed by the Nationwide Basketball Social Justice Coalition.

The “That’s Sport” platform follows carefully behind the not too long ago introduced Kareem Abdul-Jabbar Social Justice Champion award final week.

The 2021 NBA Playoffs begins with a doubleheader with the Miami Warmth visiting the Milwaukee Bucks at 2 p.m. EST and the LA Clippers internet hosting the Dallas Mavericks at 4:30 p.m. EST.



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