World Rugby Launch #TeamPowered Women’s Campaign – Irish Rugby
June 9, 2021
World Rugby has introduced particulars of a transformative five-year partnership with Mastercard to speed up the event of Ladies in Rugby, which can supercharge the worldwide federation’s formidable Accelerating the Improvement of Ladies in Rugby 2017-25 strategic plan. The bottom-breaking partnership will ship a collection of firsts, with Mastercard changing into:
The founding International Associate of World Rugby’s Ladies in Rugby programme, solely specializing in rising youth participation and elevating the worldwide profile of the ladies’s international competitions and calendar.
The primary Worldwide Associate for Rugby World Cup 2021 and Rugby World Cup 2025, as Most well-liked Card for each tournaments.
The primary International Associate of WXV, the annual international ladies’s competitors as a result of begin in 2023.
Along with the partnership, World Rugby has launched its new Ladies in Rugby Staff Powered advertising and marketing marketing campaign. It goals to encourage extra ladies and women to play and watch the game by showcasing our perception that girls’s rugby is the last word workforce sport – on and off the pitch – and the way, via the facility of togetherness, a workforce is bigger than the sum of its components.
The brand new marketing campaign and Mastercard partnership construct on robust foundations, with ladies’s rugby experiencing unprecedented progress in recent times – greater than 2.7 million ladies and women are at present enjoying globally, making up 1 / 4 of the world’s enjoying inhabitants. Newest Nielsen Analysis for World Rugby has reported ladies’s rugby is on the rise with curiosity in established markets as much as 45 per cent and in rising markets to 27 per cent, a 15 per cent and 22 per cent enhance since 2018, respectively.
Katie Sadleir, World Rugby Ladies’s Rugby Normal supervisor at present stated: “We’re thrilled to welcome Mastercard on board as our founding companion of Ladies in Rugby. A core pillar of our formidable ladies’s strategic plan is to develop a powerful and engaged portfolio of strategic industrial companions dedicated to long-term funding and help for the ladies’s recreation.
“I’m additionally very excited by our new Staff Powered advertising and marketing marketing campaign, which encompasses all of the unbelievable options of ladies’s rugby and can assist us to construct on the large rising variety of females concerned in our sport in recent times.”