“Bally’s Battle Night time” Pilot Represents Preliminary Step Towards Reimagining the Presentation, and Growing the Gamification, of Fight Sports activities

Exhibitions Will Function Modern, Wearable Know-how Enabling Actual-Time Assortment, Evaluation and Show of Goal Preventing Knowledge 

Dwell and Absolutely Interactive Broadcast to Air on Wednesday, June 9 on Stadium Community; Publish-Manufacturing Recording to Air at Later Date on “Bally Sports activities” Regional Sports activities Networks

PROVIDENCE, R.I., June 9, 2021 – Bally’s Company (NYSE: BALY), the premier, full-service, vertically built-in sports activities betting and iGaming firm within the U.S., and Oscar De La Hoya’s KO Leisure, a subsidiary of the world’s most elite boxing promotion firm Golden Boy Promotions, Inc., in the present day introduced the formation of a strategic relationship that goals to include unparalleled innovation, objectivity and gamification into fight sports activities, thereby reworking fan engagement. To unveil this initiative, the businesses will broadcast a pilot of “Oscar de la Hoya’s KO Leisure Presents Bally’s Battle Night time” — a reimagining of how the sports activities of boxing and combined martial arts (“MMA”) are introduced, and the primary growth within the 2.0 gamification of fight sports activities.

Bally’s Battle Night time will function 5 skilled MMA and 4 skilled boxing contests displayed in a online game sort presentation. Using sensors and a customized constructed knowledge monitoring dashboard, a wide range of goal knowledge factors comparable to punch drive, and punch mixtures thrown and landed, can be captured in actual time. By means of using sports activities science, the information can be conveyed in an on-screen energy bar, much like these displayed in video video games, summarizing a fighter’s complete absorbed harm. By amassing, analyzing and integrating this knowledge into future broadcasts, Bally’s and KO Leisure will provide unparalleled objectivity that can create a extra rewarding and safer expertise for fighters, whereas additionally rising transparency. To additional improve the gamification of fight sports activities and the viewing expertise, Bally’s intends to combine Monkey Knife Battle, its every day fantasy sports activities platform, into stay broadcasts.

Soo Kim, Chairman of Bally’s Company’s Board of Administrators, mentioned, “This partnership represents a unprecedented alternative to convey collectively consultants in gaming, media and fight sports activities to breathe new life into boxing and combined martial arts. By integrating our progressive expertise and interactive gaming platforms into fight sports activities, we’ll create new and transformative methods for audiences to interact with our stay broadcasts. We look ahead to unveiling the pilot of Bally’s Battle Night time, which represents just the start of this journey, and invite viewers to tune in for what ought to be an unbelievable evening of leisure.”

Oscar de la Hoya, Chairman and CEO of Golden Boy Promotions, commented, “We’ve got the utmost respect for the storied historical past and custom of boxing and combined martial arts. By partnering with Bally’s, and dealing to develop this progressive product, we imagine that we will ship real-time, data-based insights into the punch-by-punch motion, making a stage of transparency and objectivity that has by no means existed earlier than. We may also present an expertise that’s extra simply comprehensible for the common viewer, and on the similar time extra rewarding and safer for fighters.”

Bally’s Battle Night time will function Mike Goldberg masking play-by-play, Frank Trigg as coloration commentator, and Holly Sonders as social host and reporter. Sonders may also present followers with behind the scenes perception with fighters and trainers, facilitate fan interactions and current Monkey Knife Battle fantasy contests.

The “Bally’s Battle Night time” pilot can be broadcast on Stadium, the digital and over-the-air tv community owned by Sinclair Broadcast Group, on Wednesday, June 9, 2021 at 5:00pm ET/2:00pm PT. Followers taken with viewing Bally’s Battle Night time can entry the published through and They will additionally monitor the motion by following #BallysFightNight on Twitter and @BallysFightNight on Instagram.

About Bally’s Company

Bally’s Company is the premier, full-service, vertically built-in sports activities betting and iGaming firm within the U.S. with a B2B2C enterprise mannequin. It at the moment owns and manages 13 casinos throughout 9 states, a horse racetrack and 13 licensed OTB licenses in Colorado. It additionally owns Guess.Works, a first-in-class sports activities betting platform, Monkey Knife Battle, the quickest rising every day fantasy sports activities web site in North America, and SportCaller, a number one world B2B free-to-play sport supplier.

With greater than 6,000 staff, the Firm’s operations, professional forma for pending acquisitions, embrace 15,558 slot machines, 465 desk video games and 5,355 resort rooms. Upon closing the beforehand introduced Jumer’s On line casino & Lodge (Rock Island, IL) and Tropicana Las Vegas (Las Vegas, NV) transactions, in addition to finishing the development of a land-based on line casino close to the Nittany Mall in State Faculty, PA, Bally’s will personal and handle 16 casinos throughout 11 states. Bally’s additionally maintains a multi-year market entry partnership with Elite On line casino Resorts, by which it is going to present cellular sports activities betting in Iowa, and a short lived sports activities wagering allow to conduct on-line sports activities betting within the Commonwealth of Virginia. Its shares commerce on the New York Inventory Alternate beneath the ticker image “BALY”.

About KO Leisure 

KO Leisure appears to enfranchise all collaborators from athletes to creators beneath one roof with ONE frequent goal. Which is to develop culturally important new media content material, advertising & model extensions that uplifts all Latino communities worldwide by its united love for sports activities and leisure.

Based in 2021 by celebrity Oscar De La Hoya, whose identified around the globe not solely as top-of-the-line fighters of his period, however as an elite promoter, Grammy- nominated singer, astute businessman and lively philanthropist.

About Golden Boy Promotions, Inc.

Los Angeles-based Golden Boy was established in 2002 by Oscar De La Hoya, the primary Hispanic to personal a nationwide boxing promotional firm. Golden Boy is a media and leisure model dedicated to creating preventing leisure extra accessible and inexpensive. The corporate’s in-house manufacturing workforce develops inventive unique programming for and worldwide channels throughout the globe.

The corporate holds the unique rights to high boxers and has promoted a few of the largest and highest grossing occasions within the historical past of the game. Now, Golden Boy is without doubt one of the most profitable boxing leisure corporations on this planet and shapes the way forward for boxing for fighters and followers alike by its 2019 partnership with streaming platform, DAZN.

Cautionary Observe Concerning Ahead-Trying Statements

This doc consists of forward-looking statements inside the that means of the securities legal guidelines. Ahead-looking statements are statements as to issues that aren’t historic details, and embrace statements about Bally’s plans, goals, expectations and intentions.

Ahead-looking statements will not be ensures and are topic to dangers and uncertainties. Ahead-looking statements are primarily based on Bally’s present expectations and assumptions. Though Bally’s believes that its expectations and assumptions are affordable presently, they shouldn’t be considered representations that Bally’s expectations can be achieved. Precise outcomes might differ materially. Ahead-looking statements converse solely as of the time of this doc and Bally’s doesn’t undertake to replace or revise them as extra info turns into out there, besides as required by legislation.

Essential components past people who apply to most companies, a few of that are past Bally’s management, that would trigger precise outcomes to vary materially from our expectations and assumptions embrace, with out limitation:

  • uncertainties surrounding the COVID-19 pandemic, together with limitations on Bally’s operations, elevated prices, modifications in buyer attitudes, influence on Bally’s staff and the continuing influence of COVID-19 on common financial circumstances;
  • surprising prices, difficulties integrating and different occasions impacting Bally’s not too long ago accomplished and proposed acquisitions and Bally’s capacity to comprehend anticipated advantages;
  • dangers related to Bally’s speedy development, together with these affecting buyer and worker retention, integration and controls;
  • dangers related to the influence of the digitalization of gaming on Bally’s on line casino operations, Bally’s growth into iGaming and sports activities betting and the extremely aggressive and quickly altering elements of Bally’s new interactive companies usually;
  • the very substantial regulatory restrictions relevant to Bally’s, together with prices of compliance;
  • restrictions and limitations in agreements governing Bally’s debt may considerably have an effect on Bally’s capacity to function our enterprise and our liquidity; and
  • different dangers recognized in Half I. Merchandise 1A. “Threat Components” of Bally’s Annual Report on Type 10–Ok for the fiscal yr ended December 31, 2020 as filed with SEC on March 10, 2021 and different filings with the SEC.

The foregoing record of vital components isn’t unique and doesn’t embrace issues like modifications typically financial circumstances that have an effect on considerably all gaming companies.

You shouldn’t place undue reliance on Bally’s forward-looking statements.


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