It takes the web automobile retailer’s sponsorship portfolio to 6 snooker tournaments.
Cazoo would be the title sponsor of subsequent season’s UK Championship along with the celebrated Masters, it has been introduced on Thursday.
Matchroom’s Champion of Champions invitational will even be backed by the automobile retailer, which is increasing its partnership with snooker after establishing the Cazoo Collection earlier this yr.
It signifies that there shall be six occasions in whole in the course of the upcoming 2021/22 time period that may carry the Cazoo brand, including to the World Grand Prix, Gamers Championship and Tour Championship.
The brand new settlement signifies that the UK Championship will finish its six-year partnership with Betway, and it’ll mark the primary time since 2009 that the sport’s second oldest rating occasion will boast a sponsor outdoors the playing business.
It’s an analogous story for the Masters, which had a protracted affiliation with Dafabet earlier than Betfred took over because the title sponsor for January’s version, whereas the Champion of Champions has at all times been linked with a betting agency since its first staging on the Ricoh Enviornment in 2013.
Many will applaud the choice by the snooker powers to maneuver away from an business that may probably discover it an increasing number of troublesome to affiliate itself with main sporting occasions within the long-term.
It will most likely be higher if the sponsorship rights had been extra evenly distributed between numerous corporations, a characteristic that may assist add to a match’s distinctive id, but it surely’s actually a step in the fitting path.
Cazoo has proven an enormous curiosity in sports activities sponsorship in the previous few years following earlier offers to sponsor golf equipment and tournaments in soccer, cricket, rugby, and darts.
“It’s incredible to have a model like Cazoo concerned with us in each snooker and darts,” Matchroom President Barry Hearn mentioned.
“We’ve totally loved working with Alex (Chesterman, Cazoo CEO) and his staff, who’ve confirmed to be artistic and revolutionary companions”
“We are actually partnering with Cazoo on 9 of essentially the most prestigious tournaments and eagerly-awaited occasions on the snooker and darts calendars in addition to for FishOMania.
“We sit up for introducing the Cazoo model to our loyal fanbase and to a protracted and productive relationship.”
Featured photograph credit score: WST