Cazoo And Matchroom Expand Partnership Deal – World Snooker


Cazoo, the UK’s main on-line automotive retailer, which makes ordering a automotive as easy and seamless as shopping for every other product on-line in the present day, broadcasts that it has expanded its partnership with Matchroom to turn into the principal sponsor of snooker’s Masters, UK Championship and Champion of Champions.

Cazoo has prolonged its cope with the World Snooker Tour (WST) and added the Masters, the UK Championship and the Champion of Champions to its present portfolio of snooker properties the place it’s at the moment the principle sponsor of the Gamers Championship, Tour Championship and World Grand Prix.

The Champion of Champions, promoted by Matchroom Multi Sport, brings collectively 16 match Champions from the previous yr. The UK Championship is snooker’s longest working rating occasion apart from the World Championship, and is a part of the game’s Triple Crown sequence, as is the Masters in London which boasts an elite discipline of the world’s high 16 gamers.

Every of those prestigious snooker tournaments, broadcast to a worldwide tv viewers of as much as 500 million followers, will see Cazoo branding on the principle set, gamers’ waistcoats and interview and media convention backdrops.

Cazoo has additionally turn into the principal sponsor of the Grand Slam of Darts, World Cup of Darts and European Championship. Underneath a brand new multi-year cope with the Skilled Darts Company (PDC), the trio of high-profile darts occasions will see distinguished Cazoo branding on the stage, gamers’ shirts, within the enjoying area and on interview backdrops with in depth reside TV protection by means of Sky Sports activities and international broadcasters.

The Cazoo World Cup of Darts will happen from September 9-12 in Jena, Germany, the place 32 nations will compete in two-player groups. The Cazoo European Championship, reside on ITV4, and Sky Sports activities-televised Cazoo Grand Slam of Darts will observe as two of the highlights of the Autumn’s darting calendar.

Cazoo may even turn into the headline sponsor at this yr’s FishOMania occasion, to be staged on Saturday July 24.

These newest tournaments add to Cazoo’s rising portfolio of sports activities sponsorships which now contains soccer (Everton, Aston Villa & the EFL), cricket (The Hundred), rugby (Welsh Rugby Union & 2021 Rugby League World Cup), golf (European Tour) and horseracing (Epsom Derby & St Leger).

Cazoo is pioneering the shift to on-line automotive shopping for and, since launching in 2019, has offered over 25,000 vehicles to shoppers throughout the UK who’ve embraced the choice, transparency and comfort of shopping for high quality used vehicles solely on-line. Cazoo is planning to launch in France & Germany by the top of 2021.

Alex Chesterman OBE, Founder & CEO of Cazoo stated, “We’re excited to be increasing our partnership with Matchroom to launch the Cazoo World Cup of Darts, Cazoo Grand Slam of Darts and Cazoo European Championship with the Skilled Darts Company later this yr and to be extending our cope with the World Snooker Tour to launch three further Cazoo snooker tournaments. This wider partnership with Matchroom will assist to additional develop our viewers as we construct Cazoo right into a family model and proceed to ship one of the best automotive shopping for expertise to darts and snooker followers throughout the UK and Europe.”

Barry Hearn OBE, President of Matchroom stated: “It’s unbelievable to have a model like Cazoo concerned with us in each snooker and darts and we have now totally loved working with Alex and his group, who’ve confirmed to be inventive and revolutionary companions. We at the moment are partnering with Cazoo on 9 of probably the most prestigious tournaments and eagerly-awaited occasions on the snooker and darts calendars in addition to for FishOMania. We look ahead to introducing the Cazoo model to our loyal fanbase and to an extended and productive relationship.”


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