r/hockey – [Sports Business Journal] The NHL has named 19-year-old TikTok influencer and content creator Josh Richards as a special adviser to help the league reach a younger audience and the next generation of hockey fans.


Possibly it is simply that I am not the audience for it, however I legitimately do not perceive this. Not even attempting to take the low-hanging fruit of “that is silly and dangerous and represents everybody’s worst concepts of what Gen Z is like”, I am truly questioning if anybody really finds this shit entertaining. Anybody?


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