Home Deluxe partners with Haas F1 Team | Paddock Magazine


Dwelling Deluxe, a German on-line retailer, and Uralkali Haas F1 Crew signed a partnership settlement in the present day. Specializing within the on-line distribution of things for each the house and backyard, Dwelling Deluxe – which was based in 2009 by entrepreneur Alexander Thoss, efficiently ensures that deluxe merchandise are accessible to everybody whereas on the similar time showcasing that high quality doesn’t must imply costly.

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In partnering with Uralkali Haas F1 Crew, Dwelling Deluxe will get pleasure from branding on the staff’s VF-21, pushed within the 2021 FIA Components 1 World Championship by Nikita Mazepin and Mick Schumacher, with their emblem additionally that includes prominently all through extra staff belongings for the rest of the season.

Guenther Steiner, Crew Principal of Uralkali Haas F1 Crew commented:

Dwelling Deluxe was born out of a want to supply one thing completely different to the German shopper and it’s that entrepreneurial spirit and forward-thinking innovation that makes the model an ideal match with us.

We each got here into current markets and checked out a special method of working. The corporate is now a longtime drive within the on-line shopper market, very a lot a rising drive, and we’re delighted to have them be a part of our accomplice portfolio as we proceed to push forward in direction of 2022. It’s thrilling to welcome a model with a transparent imaginative and prescient for its future and we sit up for enjoying our half with them, each on and off-track, as they advance their shopper engagement platforms.

Alex Thoss, Managing Director of Dwelling Deluxe stated:

We’re thrilled to have Dwelling Deluxe accomplice with Uralkali Haas F1 Crew and profit from worldwide publicity by means of Components 1 competitors. Our relationship with the staff will permit us a possibility to develop as a worldwide model, one thing we now have lengthy focused as an evolution of the corporate together with our dedication to customer support. With our continued enhance in business income, this step is a pure slot in our enlargement plans and in Uralkali Haas F1 Crew we get pleasure from an actual synergy being relative newcomers in our markets and equally hungry for fulfillment.

Dwelling Deluxe relies in East Westphalia, Germany using over 160 staff throughout three places with an annual turnover of roughly €105 million. With a product vary increasing yearly, the corporate has plans to develop all through Europe and past – inserting the model on the forefront of residence and backyard objects.


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