IU Athletics Unveils Name, Image and Likeness Policy – Indiana University Athletics


Bloomington, Indiana – According to its standing as an trade chief within the Title, Picture and Likeness area, IU Athletics in the present day unveiled the IU Athletics Title, Picture and Likeness Coverage. The excellent coverage will information and govern the NIL alternatives for Indiana College student-athletes starting July 1, 2021.
IU Athletics is among the many first intercollegiate athletic departments to publicly announce a complete NIL coverage. In the present day’s announcement is the most recent step that IU Athletics has taken over the course of the final 12 months to prepared itself and, most significantly, its student-athletes, for his or her capability to revenue off their identify, picture and likeness.
That change goes into impact on July 1, 2021, in accordance with the NCAA Division I Board of Administrators approval in the present day of the NCAA Division I Council’s suggestion to increase that proper to intercollegiate student-athletes.
“Relationship again to the creation of the IU Athletics NIL Activity Pressure final August, our division has been laser-focused on being on the forefront with regards to making ready for and supporting our college students NIL alternatives when this present day arrived,” stated IU Vice President and Director of Intercollegiate Athletics Scott Dolson. “Now that it’s right here, this complete coverage is our newest step and offers a roadmap for our college students to maximise their alternatives whereas additionally defending their eligibility to compete in intercollegiate athletics.”
Indiana College student-athletes could be contacted straight in a wide range of methods to rearrange or talk about potential NIL agreements, together with by Opendorse Offers or by connecting with them by their social media accounts, a lot of that are listed on the IUHoosiers.com roster pages for his or her respective sports activities.
In the present day’s announcement additionally retains with Indiana College’s long-standing custom of offering world-class instructional and athletic alternatives for its student-athletes and supporting their alternatives to succeed in their full academical potential whereas incomes an Indiana College diploma.
The IU Athletics NIL coverage was unveiled to Indiana College’s student-athletes and head coaches throughout Zoom calls in the present day.
Along with specifying the essential alternatives, pointers and guardrails related to this new age of intercollegiate athletics, IU Athletics’ NIL Coverage additionally particulars the expansive and ongoing NIL instructional alternatives that the division, in collaboration with its companions, will present for its student-athletes.
The continued NIL instructional alternatives will likely be constructed into the already expansive student-athlete growth and wellness programming provided by IU’s Excellence Academy, a program first launched in 2010 that’s dedicated to the holistic growth of Indiana College’s student-athletes. Housed within the IU Excellence Academy constructing on the south finish of Memorial Stadium, the Excellence Academy program already offers associated instructional choices 12 months spherical and all through all IU student-athletes’ careers – together with multi-level management and monetary literacy coaching – that may proceed to be key parts of IU Athletics’ NIL-related programming.
Along with the programming already being provided by the IU Excellence Academy, expanded instructional and growth alternatives will likely be provided within the areas of brand name administration, model growth, enterprise training, private finance, taxes, entrepreneurship, contracts, and agent/advisor choice. These instructional alternatives will likely be provided in a wide range of methods, together with first-person accounts and displays from IU alumni and enterprise leaders, much like the monetary literacy seminar that the Excellence Academy hosted final November that was led by former IU Soccer All-American and NFL All-Professional Adewale Ogunleye, together with particular visitors and IU alums Mark Cuban and Cody Zeller.
In the present day’s announcement, and IU Athletics NIL Coverage, is almost a full 12 months within the making. Dolson first introduced the creation of the IU Athletics NIL Activity Pressure in August 2020, which is co-chaired by Senior Affiliate Athletic Director for Sports activities Administration Rebecca Pany and Senior Affiliate Athletic Director for Strategic Communications/Director of the Cuban Middle Jeremy Grey. Included on the 16-person Activity Pressure are specialists from Indiana College’s Kelley College of Enterprise and The Media College.
The roots of IU Athletics’ efforts associated to NIL return even additional. IU Athletics first started partnering and collaborating with Opendorse, a market chief in serving to sports activities organizations and their athletes improve the worth of their Title, Picture and Likeness on social media, in 2017. Greater than 15,000 athletes and quite a few skilled sports activities organizations at present use Opendorse to maximise their endorsement worth in collaboration with companions on social media.
Underneath the management of Director of Social and Digital Media Lynnea Phillips, IU Athletics has spent the final a number of years onboarding its student-athletes and coaches to the Opendorse platform to arrange for this new and evolving space. So far, greater than 95% of IU’s present student-athletes have joined Opendorse prematurely of the July 1 rule change.
IU’s partnership with Opendorse expanded in August of 2020, when it joined the Opendorse Prepared program to assist its student-athletes perceive their identify, picture and likeness rights and to obtain hands-on help from specialists to maximise their worth on campus.
Earlier this week, IU Athletics additionally introduced its partnership with NIL advisory and training agency Altius Sports activities Companions to additional cement its standing as an trade chief. Altius will present IU Athletics with ongoing strategic steerage, session and academic help within the rapidly-changing NIL ecosystem, offering its student-athletes, coaches and the division with the assets to thrive on this new age of intercollegiate athletics.


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