HomeSportsSky Sports’ Summer of Sustainability: How Sky and F1 are highlighting the need for change
Sky Sports’ Summer of Sustainability: How Sky and F1 are highlighting the need for change
July 14, 2021
Sky Sports activities is highlighting the impression of local weather change at a number of the UK’s highest-profile sporting occasions this summer season, with the particular options airing in our British GP protection this weekend
By Jamie Coley
Final Up to date: 14/07/21 5:24pm
Sky Sports activities will spotlight the impression of local weather change at a number of the UK’s highest-profile sporting occasions this summer season, forward of the UK internet hosting the United Nations Local weather Change Convention in Glasgow in November
As a part of Sky Sports activities’ Summer season of Sustainability, Sky Sports activities F1 is airing two particular options on this weekend’s British GP protection highlighting the position each the channel and Method 1 is taking part in in serving to to lowering their carbon emissions and impression on the atmosphere.
Jamie Coley, a senior assistant producer at Sky F1, explains extra in regards to the marketing campaign and his position in placing the options collectively…
My contribution in the direction of a cleaner, greener and extra optimistic planet had all the time been comparatively understated and modest.
Recycling as and the place I might, rehousing undesirable objects by way of charity outlets, consuming much less meat and selecting greater welfare merchandise. Nevertheless, my wanting to enhance our world have been amplified by one easy factor. Turning into a dad to a wonderful, inquisitive and inventive daughter.
Now greater than ever I need the perfect model of the world the place my four-year-old can flourish and thrive, no matter her gender. The place she will be able to stay unhindered or impacted by any environmental points created by the generations earlier than her.
McLaren chief govt Zak Brown explains how the game is addressing the problem of local weather change and turning into extra sustainable
This led me to volunteer my time and signify the Sky Sports activities F1 staff at Sky’s Sustainability Content material Group, within the hope of taking part in a extra significant half within the firm’s formidable plans to sort out local weather change.
The Sky Sustainability Content material Group brings producers and journalists collectively from throughout Sky Sports activities to seek out methods of reaching tangible outcomes and consciousness across the environmental issues our world faces by way of our sports activities protection.
During the last yr, this group has achieved some vital milestones, together with making all our host broadcast sports activities productions albert licensed sustainable productions, and becoming a member of the UNFCCC’s Sport for Local weather Motion Framework. It has additionally led to Sky Sports activities marking a ‘Summer season of Sustainability’ at a number of the greatest occasions on the sporting calendar this week, together with the British Grand Prix.
Method 1 shares Sky’s ambition to be web zero carbon by 2030, so the 2 are coming collectively at Silverstone to focus on the necessity for change and showcase what each organisations are doing to lowering their carbon emissions and impression on the atmosphere.
As a producer for Sky Sports activities F1, my half in that is serving to to inform the good tales of how Sky and F1 are going inexperienced. One of the best particular person to showcase the good work F1 has executed and continues to do to enhance its environmental impression, which for a petroleum sport is not any method straightforward feat, is Nico Rosberg who I filmed a particular characteristic with that airs throughout this weekend’s protection at Silverstone.
Rosberg is the 2016 world champion, one in all Sky F1’s pundits and because it seems, a really good man. Since leaving F1, he additionally occurs to have grow to be one of many greatest campaigners and advocates for the battle in opposition to local weather change.
He has invested in quite a few inexperienced start-ups and has even created his personal staff for the absolutely electrical racing collection, Excessive E.
Rosberg is now globally recognised for his work on this space and has additionally turned his consideration to environmentally pleasant expertise, creating the GreenTech Pageant, now in its third yr. Nico can even be a keynote speaker at COP26 Local weather Change Summit later this yr, of which Sky is a Principal Media Associate.
In one other characteristic, we have additionally explored how, in its 70-year historical past, F1 has pioneered quite a few applied sciences and improvements which have helped to cut back carbon emissions, with hybrid engines one in all their most profitable achievements.
The present hybrid energy unit is probably the most environment friendly on the planet, delivering extra energy utilizing much less gas and fewer CO2 than every other street automobile.
Like Sky, F1 has recognised the crucial position that each one organisations can play in tackling international points and with so many proficient and passionate people from each side working collectively in the direction of the identical objective, I am positive we’ll see a big and optimistic impression on the atmosphere.
Sky Zero key messaging
We’re going web zero carbon by 2030
We consider in a greater world. From being the primary media firm to go carbon impartial, to launching the world’s first auto-standby set-top field
At Sky, we have been dedicated to lowering our impression on the atmosphere for 15 years. Now we’re going additional, serving to our prospects and suppliers do much less hurt too, and turning into web zero carbon by 2030
Internet zero means doing zero hurt to the planet by way of carbon emissions. As a result of the world cannot wait
Search Sky Zero to seek out out extra and see what you are able to do.