TAG Heuer and Porsche | Collaboration | Paddock Journal

Fueled by a typical historical past with innovation and motor racing at its core, led by visionary households whose values of entrepreneurship, precision and efficiency propelled them to the forefront of their respective industries, TAG Heuer and Porsche be part of forces to unveil an in depth partnership that may set a brand new commonplace for model integration.

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The Swiss luxurious watchmaker TAG Heuer and the German sports activities automotive producer Porsche have introduced their new partnership: an genuine alliance between two manufacturers whose frequent DNA in motorsports and racing forges a holistic and long-term collaboration starting from competitors to product improvement. A brand new watch, the TAG Heuer Carrera Porsche Chronograph, is unveiled as the primary celebration of the enduring manufacturers.

TAG Heuer CEO Frédéric Arnault says that the time is correct for his model’s partnership with Porsche: “TAG Heuer and Porsche have frequent historical past and values, in fact, however extra importantly, we share an angle. Like Porsche, we’re disruptors at coronary heart, all the time in pursuit of excessive efficiency. With this alliance, TAG Heuer and Porsche lastly come collectively formally after a long time of shut encounters and can create unmatched experiences and merchandise for patrons and followers which are obsessed with each our manufacturers and what we stand for.”

“The robust friendship of our model with TAG Heuer exists for many years and I’m very happy that we are actually taking the subsequent steps within the body of a strategic partnership,” says Detlev von Platen, Member of the Government Board for Gross sales and Advertising at Porsche AG. “We carry collectively what our prospects love probably the most about each of us: genuine heritage, thrilling sports activities occasions, distinctive life experiences and the fulfilment of goals. We each attempt to create some distinctive, magic moments for our communities. We now look ahead to doing it collectively.”

TAG Heuer and Porsche:

Two histories – one ardour TAG Heuer and Porsche have various issues in frequent, from their wealthy histories and reputations for innovation to cutting-edge applied sciences, highly effective and unbiased mindset, and a knack for excellence in design. And for over half a century, their tales have intersected in intricate, intriguing methods.

In fact, the argument might be made that sure similarities of heritage might be traced all the way in which again to when each firms had been based by self-taught entrepreneurs. Edouard Heuer and Ferdinand Porsche had been visionaries and pioneers whose creations modified their chosen fields endlessly. Heuer was liable for the primary manufactured chronograph and Porsche invented an electrical wheel hub motor. Each these accomplishments earned medals at World’s Gala’s held in Paris 11 years aside. Heuer was honoured in 1889 and Porsche introduced the primary Lohner-Porsche Electromobile with this innovation on the Expo in Paris in 1900.

A Stunning Friendship Begins . . . and Thrives

The true cornerstones of the brand new partnership, nonetheless, are descendants of the manufacturers’ founding fathers. Ferdinand Porsche’s son, Ferdinand Anton Ernst or “Ferry”, joined his father’s engineering workplace in 1931 on the age of twenty-two and based the automotive model that bears the household title in 1948. Inside just a few years, the Porsche title could be related to race observe success all all over the world – together with a category win within the Carrera Panamericana race of 1954. In honour of its profitable participation, Porsche calls its strongest engine ‘Carrera’.

Edouard Heuer’s great-grandson Jack led his household’s firm for many years. In 1963, he created the primary Heuer Carrera chronograph, designed to let drivers inform the time at a look within the warmth of motion.

This ground-breaking timepiece and Porsche’s strongest Carrera engine united Porsche and Heuer – for the primary time – within the spirit of the ‘Carrera’ (or ‘race’), which embodied ambition, pace and technical excellence.

Jack Heuer was additionally liable for the Heuer Monaco, the primary square-faced, water resistant computerized chronograph watch. Its title evoked the Monaco Grand Prix in addition to the Principality’s famend Monte Carlo Rally, which Porsche received in three consecutive years, from 1968 to 1970, with its signature 911 mannequin. Simply because the Porsche 911 had carried out for cars, the Heuer Monaco – with its distinctive case, its blue metallic dial, its purple second’s hand and the crown positioned on the left facet of the case – broke with the acquainted design codes of conventional watchmaking.

The Heuer Monaco’s improvements had come at a major monetary price and as an alternative choice to an costly promoting marketing campaign, Jack Heuer additional cemented his model’s hyperlink to Porsche with a artistic sponsorship association with Fribourg, Switzerland-based racing driver and Porsche supplier Jo Siffert. In 2005, on the premiere of the movie Jo Siffert: Reside Quick – Die Younger, Jack Heuer remembered the phrases of their contract: “In trade for CHF 25,000, he would put our emblem on his automotive and go well with. As well as, he might purchase our watches at wholesale costs and resell them to his racing mates at a considerable revenue. Which he did with nice success as a result of half of the F1 paddock was sporting Heuer watches by the tip of the 1969 season!”

It was this connection that led Steve McQueen to put on the Heuer emblem on his racing go well with through the filming of Le Mans in 1970, by which he drove a Porsche 917. The enigmatic American actor stated on the time, “I drive the identical automotive as Jo Siffert, and I need to put on the identical go well with as him.”

There was one other essential – and extra formal – hyperlink between Porsche and Heuer, or extra exactly, TAG Heuer, the title assumed by the Swiss watch model when it was offered to the TAG Group within the mid-Nineteen Eighties. Collectively, the manufacturers developed and produced the TAG-Turbo engine that enabled the McLaren staff to win three consecutive F1 world titles: with Niki Lauda in 1984, adopted by Alain Prost in 1985 and 1986.

In 1999, the connection grew even stronger – from the Porsche Carrera Cup and Supercup competitions, adopted by the Endurance World Championship and extra was but to return. TAG Heuer, as a founding companion of the Method E championship, helped elevate the profile of thrilling single-seater races in electrical vehicles. Porsche created its personal Method E staff with TAG Heuer as title and timing companion in 2019, marking a place to begin for an much more highly effective and far-reaching collaboration. And in 2021, that “lovely friendship” has turn out to be a holistic official model partnership, celebrated by a special-edition timepiece that proclaims proudly, “It was definitely worth the wait!”.

New Sports activities Partnerships for 2021 and past

Together with the TAG Heuer Carrera Porsche Chronograph, which is launched beneath in gorgeous element, 2021 will characteristic a wealthy portfolio of joint tasks that mirror TAG Heuer’s and Porsche’s shared dedication to hurry and precision sports activities.

Motorsports: persevering with the legacy

The foundations of the lengthy, robust hyperlink between TAG Heuer and Porsche are world-class motorsports and it’s becoming that within the years to return, these thrilling competitions will probably be on the very coronary heart of the brand new partnership.

The TAG Heuer Porsche Method E Group made historical past in its debut season. It set a milestone on the opener in Diriyah (SA) in November 2019, when André Lotterer crossed the end line in second place: that was the primary time a rookie staff completed on a podium in its first race for the reason that maiden season in 2014/2015. In its second yr, the TAG Heuer Porsche Method E Group won’t solely proceed to draw new followers to a circuit that pits all-electric vehicles in opposition to one another but additionally combat for the World Championship. Behind the wheel of Porsche’s newest all-electric racecar, the 99X Electrical will probably be drivers André Lotterer and his new teammate, Pascal Wehrlein.

Porsche has lengthy distinguished itself in endurance occasions and along with TAG Heuer, its GT Group is properly ready for the approaching FIA World Endurance Championship (WEC). The milestone yr may even embody collection partnerships in ten editions of the worldwide one-make cup collection Porsche Carrera Cup.

Along with bodily competitions, TAG Heuer additionally engages in digital racing by supporting the Porsche TAG Heuer Esports Supercup. With such a wealthy frequent heritage on the observe, TAG Heuer is of course stepping in as a worldwide companion in Porsche’s ‘basic’ occasions and rallies as properly.

One staff, on the inexperienced and on the court docket

Past the broad-based partnership in motorsports and esports, TAG Heuer and Porsche additionally share a ardour for 2 different well-liked actions, golf and tennis. Golf has been a focus of the TAG Heuer Related watch developments lately, with the TAG Heuer Golf app providing a best-in-class expertise to a whole bunch of hundreds of gamers. Porsche for its half is working its personal golf actions just like the Porsche Golf Cup and is the sponsor of the Porsche European Open golf event since 2015, each of which TAG Heuer will be part of.

Porsche’s help of tennis contains its personal event, the Porsche Tennis Grand Prix in Stuttgart, of which TAG Heuer would be the Official Timing, Watch and Chronograph companion shifting ahead and which options a few of the most gifted girls within the sport. This comes from TAG Heuer’s already distinguished on-court presence and through partnerships with world-class tennis gamers. Becoming a member of forces in these sports activities as properly was the apparent subsequent step for each firms.

Celebrating a partnership:

The TAG Heuer Carrera Porsche Chronograph

Carrera: an icon of a reputation that has been related to TAG Heuer and Porsche for generations – so it was a pure alternative for the primary artistic product collaboration. A tribute to the heritage of two legendary manufacturers, each on and off the racetrack, the brand new chronograph gives a primary glimpse at what they’ll obtain collectively.

The TAG Heuer Carrera Porsche Chronograph is an beautiful instance of coordination, cooperation and collaboration. Primarily based on TAG Heuer’s Carrera Sport Chronograph design, with its distinctive tachymeter scale engraved on the bezel, it introduces various options impressed by Porsche’s design essence. A compelling union of two icons of efficiency, high quality, and innovation, this chronograph is a seamless mix of the Porsche and TAG Heuer universes, reflecting the excellence of each names with out diluting the essence of both.

Porsche’s engraved inscription is seen on the bezel and the unmistakable font can be used for the indexes. The Porsche colors of purple, black, and gray – which additionally recall historic Heuer fashions – are included all through the watch, and on clear show by means of the clear cristal case again is the oscillating mass, which has been redesigned in affectionate tribute to Porsche’s celebrated steering wheel. It’s printed with “Porsche” and “TAG Heuer”. The dial’s asphalt impact, created particularly for this watch, completely expresses a ardour for the street, whereas Arabic numerals counsel the numbers on the dashboard of advantageous Porsche sportscars.

This ground-breaking timepiece is introduced both on a delicate strap in luxurious calf leather-based and revolutionary stitching that echoes the Porsche inside or on an interlocking bracelet reflecting a streamlined racing design. On the coronary heart of this gorgeous timepiece is the in-house Calibre Heuer 02 manufacture motion with a powerful 80-hour energy reserve. The chronograph mechanism’s vertical clutch and column wheel reveal the manufacturers’ unflinching demand for absolute precision.

Lastly, the TAG Heuer Carrera Porsche Chronograph is a Particular Version watch and is delivered in bespoke packaging with colors and a mode according to the exceptional watch inside. The black watch field options the logos of TAG Heuer and Porsche in white. Contained in the field is a perfectly-sized black journey pouch with an unmistakably Porsche purple inside.

The official partnership between TAG Heuer and Porsche could also be on its beginning line nevertheless it has been constructed on a exceptional basis: the shared heritage and the frequent pursuits of two of the world’s favorite and most dynamic luxurious manufacturers. It’s a friendship reflecting the goals and aspirations of visionary founding households. It’s a true collaboration developed over a long time on a few of the world’s most difficult racetracks and on the wrists of drivers who had been the very embodiment of Jack Heuer’s motto, “Time doesn’t cease. Why ought to we?”

Details and figures:

TAG Heuer Porsche

TAG Heuer Carrera Porsche Chronograph
Particular Version 44 mm Calibre Heuer 02 Computerized


Calibre Heuer 02 Computerized


44 mm diameter; Metal polished, fine-brushed case; Ceramic black tachymeter fastened bezel; Porsche inscription; Domed, bevelled sapphire crystal with double anti-reflective remedy Metal crown at 3 o’clock with purple Metal screw-down sapphire case again with particular engraving; Water resistance: 100 meters


Gray asphalt dial; 3 counters: 3 o’clock: black “azurage” minute chronograph counter; rhodium-plated polished hand purple tip; 6 o’clock: black “azurage” second chronograph counter; rhodium-plated polished hand; 9 o’clock: black “azurage” hour chronograph counter; rhodium-plated polished hand purple tip; Black gold plated utilized indexes with white Tremendous-LumiNova®; Rhodium-plated hour and minute palms with white Tremendous-LumiNova®; Rhodium-plated central hand purple tip; TAG Heuer utilized emblem; 6 o’clock date


Embossed black calf leather-based strap with hand stitching; calfskin black lining; Metal folding clasp with double security push-buttons

Accessible from: TAG Heuer boutiques worldwide

Value:  5,700

Good Issues

  • A strong motion designed to deal with the vicissitudes of the observe.

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