Hummel – official Crimson Bull Esports package accomplice | Paddock Journal

Hummel and  Crimson Bull Racing Esports Crew will head into the sim racing season in fashion due to main sport and way of life model becoming a member of the cost as Official Crew Equipment Companion.

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The Danish model has a wealthy heritage within the design and manufacturing of sportswear and this 12 months hummel will take its fashion-forward strategy into the booming world of Esports. hummel will ship a bespoke vary of efficiency package for our Championship successful Crew as they head into the warmth of digital battle.

It’s not simply the drivers who’ll have the ability to make the most of hummel’s experience as for the primary time, the complete vary of Crimson Bull Racing Esports attire can be out there for followers to buy in Spring 2021.

Welcoming hummel to the Crimson Bull Racing Esports household, Oliver Hughes, Chief Advertising and marketing Officer of Crimson Bull Racing Honda stated: “hummel is a very thrilling model and one which very a lot shares our ambitions, our philosophy of pushing boundaries and creating memorable experiences for followers. hummel will ship a efficiency package that can give the Crew the additional benefit to ship on the digital observe. We sit up for giving our followers the primary alternative to purchase a Crimson Bull Racing Esports package too. Watch this area!”

hummel CEO Allan Vad Nielsen added: “We’re extraordinarily honoured to accomplice with the Crimson Bull Racing Esports staff. This partnership represents one other main assertion for hummel on the earth of esports and we’re wanting very a lot ahead to persevering with our journey inside this fast-growing trade. Now greater than ever, esports is presenting new and modern methods for manufacturers to ascertain significant connections with followers and customers. And by strengthening our focus, much more, there’s little doubt that we’re getting into a world of alternatives. Lastly, we’re each proud and humbled to be related to a worldwide model like Crimson Bull and we are able to’t wait to see the massive potential on this partnership unfold within the coming years.”

About hummel

hummel is a Danish Sport and Way of life model with a historical past going again to 1923. The corporate designs, produces and markets sportswear, coaching and way of life put on, gear and sneakers for adults and kids, female and male. By means of the 4 product classes staff sport, footwear, youngsters, sports activities way of life in addition to chosen premium co-labs, hummel introduces product a number of occasions per 12 months impressed by a mixture of retro and modern traits.

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