NBCUniversal posted a number of new job listings in the present day, together with a number of for the brand new WWE/Peacock deal. The roles are primarily based in New York Metropolis and they’re in search of a Supervising Producer, Model Advertising and marketing Supervisor, and Model Advertising and marketing Director.
You’ll be able to try the obligations for the roles under:
Supervising Producer, WWE/Peacock
The Supervising Producer, WWE will probably be an skilled and passionate inventive skilled, targeted on the conception and manufacturing of belongings and campaigns (in partnership with WWE) to advertise WWE content material out there on Peacock. These campaigns will use key WWE content material to drive each buyer acquisition and engagement/retention.
The Peacock Inventive staff is tasked with creating industry-leading options to market our model and content material to shoppers. A profitable candidate won’t solely have expertise in content material advertising, however nice inventive and manufacturing expertise; they’ll be a proactive useful resource throughout the enterprise, adept at managing a high-volume of assignments day-to-day whereas additionally pondering strategically about the way to assault issues down the highway.
The Supervising Producer will work intently with inventive and manufacturing groups at WWE to make sure a seamless partnership in terms of advertising key priorities together with dwell pay-per-views, WWE Originals, and WWE library content material. They are going to oversee the work of inside editors/designers and exterior distributors tasked with creating and executing inventive advertising concepts and campaigns, whereas assembly with WWE usually to ensure that the inventive expression of our initiatives are intently aligned. The candidate ought to have a reel of related work that reveals their conceptual prowess, eye for design, copywriting expertise, strategic pondering, and industry-leading inventive advertising.
Roles and Tasks may embody, however will not be restricted to:
* Offering inventive management on all WWE/Peacock advertising campaigns – managing all sides of inventive improvement from briefing and artistic manufacturing, by way of execution and supply.
* Function key inventive level of contact with exterior WWE inventive and manufacturing groups for planning, manufacturing and approval of Peacock advertising belongings
* Associate with inside Mission Supervisor, designer and Advertising and marketing lead on all campaigns.
* Liaise with inside departments and groups for all WWE advertising wants
* Idea, script and execute advertising belongings when essential.
* Associate cross-functionally with Progress Advertising and marketing and Social Advertising and marketing groups on initiatives to create cultural affect, and drive buyer acquisition and retention
* Assist guarantee seamless execution and supply of inventive belongings to related inside companions and platforms
* Creatively lead distant or dwell manufacturing shoots with WWE expertise when essential.
* Work alongside designers and manufacturing staff to create and produce all content material
* Guarantee all campaigns are aligned with general Peacock model and design pointers
* Assist out on different key Peacock advertising priorities past WWE together with Peacock Model campaigns, Peacock Sports activities campaigns, Peacock Originals campaigns, and campaigns for key Peacock library content material
Supervisor, Model Advertising and marketing – WWE Community/Peacock
Peacock is in search of an progressive marketer to affix the staff and assist increase model advertising for WWE Community on Peacock. This marketer will report back to and help the Director, Model Advertising and marketing – WWE Community, within the creation and execution of best-in-class advertising campaigns to help WWE Community on Peacock.
Tasks together with, however not restricted to the next:
* Construct and implement cross-company advertising plans for WWE Community on Peacock – collaborating throughout Peacock Advertising and marketing Groups and WWE to make sure a cohesive and complete marketing campaign.
* Work with inside groups (i.e., media, efficiency, CRM, Social, Editorial, and so on.) to intently monitor marketing campaign efficiency and optimize accordingly. This contains figuring out and prioritizing occasions that over-index in high-value customers after which proactively migrating them from key dwell occasions (i.e., WrestleMania) into consuming different content material on the platform to scale back probability of ‘one-and-done’ acquisitions.
* Spearhead After-Motion Stories to share Peacock Advertising and marketing effectiveness, insights and suggest future suggestions.
* Assume position of operational liaison between Peacock and WWE to help advertising alternatives. This contains sustaining lively request record of stock and promotional placements throughout WWE to amplify WWE Community on Peacock by way of on-air promotion (RAW, NXT & Smackdown), WWE publication, web site and social platforms.
* Monitor WWE tales and associate with Peacock/WWE social groups to advocate engagement alternatives that proceed to amplify key moments/alternatives for WWE Community on Peacock.
* Construct, handle and develop sturdy associate relationships throughout WWE.
* Coordinate engagement efforts to amplify WWE Community providing on Peacock.
* Help transition of WWE Community subscribers & registered followers to Peacock. Monitor migration charge and suggest ways to enhance acquisition, retention and content material consumption. Spearhead information sharing between WWE and Peacock to tremendous serve this viewers.
Director, Model Advertising and marketing – WWE Community/Peacock
Peacock is in search of an progressive marketer to affix the staff and lead model advertising for WWE Community. This marketer will assist create and execute best-in-class advertising campaigns to help WWE Community on Peacock. The Director will assist lead a cross-functional staff and can report back to the Vice President, Model Advertising and marketing.
Tasks together with, however not restricted to the next:
* Develop and launch progressive cross-functional model and repair advertising campaigns for WWE Community choices (working with VP, Model Advertising and marketing and inside groups) and guarantee Peacock is positioned because the unique streaming vacation spot for the WWE Universe, talking to its USPs, range (breadth and depth) of content material and distinctive product options.
* Implement clear, actionable advertising plans, together with information knowledgeable pulses and supporting ways (multi-platform media, social, partnerships and press-worthy promotional stunts) to place Peacock’s WWE Community providing as distinctive, well timed, buzzy and must-watch.
* Collaborate with WWE on improvement and execution of campaigns, balancing the general curiosity of the WWE model whereas additionally advocating for distinctive/compelling alternatives to increase the Peacock integration and promotional publicity.
* Collaborate with WWE TV staff in promotion of WWE Community on Peacock all through linear footprint (RAW, NXT & Smackdown).
* Associate with WWE Dwell Occasions, Social, CRM, Digital and Inventive Design groups to create and distribute advertising supplies selling WWE Community on Peacock.
* Lead periodic enterprise opinions for Peacock and WWE management on advertising campaigns and general enterprise well being.
* Help the migration of WWE Community subscribers (lively & lapsed) and registered followers. This contains the communication of the transition and super-servicing these prospects all through this course of and past.
* Advocate for prioritization of WWE Community all year long which can be distinctive, high-value advertising alternatives to drive the general Peacock enterprise (i.e., advertising of particular dwell occasions, and so on.).
* Maximize paid (coordinate with media lead), owned and earned media to generate buzz, maximize effectiveness and drive measurable KPIs together with consciousness, demand, NPS, buyer acquisition and utilization.
* Guarantee messaging/ways work throughout all the funnel (on-product and off) persistently, successfully and might be custom-made primarily based on buyer affinities, passions, utilization conduct and level of consumption.
* Work intently to observe marketing campaign efficiency and optimize accordingly. This contains proactively migrating customers from key dwell occasions (i.e., WrestleMania) into consuming different content material on the platform to scale back probability of ‘one-and-done’ acquisitions.
* Associate with Inventive Companies to transient, information, and handle companies and third get together companions to develop best-in-class inventive to raise Peacock’s WWE Community providing and, in doing so, the model at massive.