Jon Jones took just a little break from days of furiously tweeting about cash points with the UFC, so he can ship extra indignant tweets about… sneakers.
Lil Nas X has been nice at baiting sure individuals, and it appears like his latest advertising marketing campaign hit a nerve and pushed some buttons with the very long time UFC champion. The rapper launched a campy trying music video this previous weekend, the place he sings in regards to the challenges of being brazenly homosexual, whereas performing erotic acts to seduce after which homicide Devil.
That music video already sparked outrage from a number of conservative and non secular fellows, however Lil Nas X’s comply with up merch on Monday induced a fair greater satanic panic. The artist launched restricted version “Devil Sneakers” with 666 pairs of customized Nike Airs that has its soles (souls?) injected with a combination of purple ink and “1 drop of human blood.”
The Devil-themed sneakers reportedly offered out in below a minute and has since induced much more outrage on social media, with politicians and now sports activities stars like Jones angrily chiming in.
“Tomorrow morning I’m going to burn all my Nike sneakers, you’ll by no means catch me in that shit once more,” the embellished UFC champion and proud Christian wrote on Twitter.
Jones’ response to the customized sneakers someway truly appears extra rational in comparison with much more excessive vitriol that was spewed by many. Lil Nas X has been reveling within the outrage from this whole launch, which he not solely anticipated, however used particularly to make some extent about faith and intolerance.
From posting a fake apology, to taking jabs at a fast-food chain with a popularity for homophobia, he has responded by clapping again with some humor, whereas additionally sticking to his foremost message.
The metaphors in that music video and this launch are pretty simple to learn for a lot of, however Aja Romano broke all of it down intimately, discussing the whole controversy very well on this explainer. Right here’s a snippet:
Lil Nas X is deeply conscious, as most queer individuals are, that the queer expertise has all the time been outlined by deviance, primarily as a result of mainstream society has traditionally refused to legitimize another sort of queer expertise. Queerness has all the time been related to the monstrous and diabolical, with queer influences being framed as corrupt and perverse and queer individuals experiencing greater charges of imprisonment than straight individuals, all whereas being disallowed to marry, begin households, and revel in “regular” lives. Thus, queer individuals have discovered to embrace and personal their very own social ostracism, turning deviance into one thing to rejoice.
Concurrently, Christians’ justification of the persecution of queer individuals has traditionally been based mostly upon very literal interpretations (and frequent misinterpretations) of Biblical passages. These embrace verses by which sodomy is mentioned and different same-sex topics are hinted at broadly; that is additionally the strategy that’s been used over the centuries to justify slavery and burning ladies alive for alleged witchcraft.
So a queer Black entertainer, singing about homosexual intercourse and flirting with the occult multi functional fell swoop? That’s principally a bingo card of challenges to Christian literalism — and lots of Christians, no less than on social media, appear to be failing the check.
As for Jon Jones, the fighter continues to be seemingly mad at “this bulls—t.” Though after studying that Nike has distanced themselves and is even suing for the unsanctioned collab, he no less than appears to have backed away from that burning (…) need to destroy all of his Nikes.
Jones was the primary UFC fighter to be sponsored by Nike. The deal didn’t final very lengthy, and he beforehand claimed he misplaced that sponsorship as a result of one of many many controversies he’s had exterior the Octagon.