CarMax’s Stephen Curry and Sue Chook advert is as humorous as it can be crucial

It’s about friggin’ time manufacturers realized that once they sponsor the NBA and WNBA they need to make crossover adverts, and a brand new industrial from CarMax is simply glorious.

Curry is seen automotive procuring when a star-struck salesman tells him he can’t imagine he helped a four-time champion at this time. When Curry corrects him, saying he’s solely gained three, the salesperson responds flippantly that he wasn’t speaking about him, however WNBA legend Sue Chook, who he offered a automotive to earlier. Quipping that she’s additionally an 11-time All Star, all Curry can do is dejectedly point out that he’s “engaged on” making an attempt to be as nice as Chook.

Except you’ve been residing below a rock, or are, nicely simply sexist, the recognition of the WNBA has exploded in recent times. The 2020 Finals had scores up 34 p.c year-over-year, in comparison with the NBA, which fell over 60 p.c. The WNBA obtained a brand new TV deal in 2019, guaranteeing video games are broadcast higher, and the proliferation of the league is apparent to anybody who follows sports activities on social media. So, it’s solely pure to have manufacturers aligned with the WNBA and NBA to make these sort of adverts, which aren’t solely humorous, however assist shine a lightweight on a few of basketball’s brightest stars, who deserve a much bigger stage.

CarMax has been making a collection of adverts with Chook, they usually’ll all fairly nice.

Sports activities adverts are a essential means athletes transfer from the courtroom, or area and develop into family names. If the writing is nice, as is the case with these adverts, they aren’t simply perfunctory appearances. I’d say bravo to CarMax for the adverts, and I do recognize them, nevertheless it’s extra like a “thanks” for not being dumb when you could have entry to BOTH leagues of basketball’s greatest stars.

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