WWE legend “Stone Chilly” Steve Austin and rapper/actor Ice-T star within the newest Tide business.
This can be a chilly name! Tide has introduced collectively two of America’s coldest icons, Ice-T and Stone Chilly Steve Austin, to chilly name everybody and persuade them to change to chilly water washing with Tide. Washing in chilly saves vitality, saves cash and Tide cleans higher in chilly than the cut price model in sizzling.
Steve Austin lately spoke with Wrestling Inc in regards to the marketing campaign.
“It’s the #TurnToCold marketing campaign to get individuals to clean their laundry in chilly water, which FYI, I’ve been doing my complete life,” Austin said. “I used to be a straightforward convert, and my mom from again within the day, day one, has at all times used Tide. So it was a no brainer after they pitched this factor to me with the expertise concerned. A really enjoyable shoot working with Ice-T, Vanilla Ice and Mr. T. It’s sort of a no brainer for Stone Chilly to be in there as properly.”
“The underside line is, I’ve at all times washed my stuff in chilly water. I’m a t-shirt man, only a guys’ man. I’ve been doing this for years, however now, we’re simply attempting to get individuals into it. Lengthen the lifetime of your garments, in the reduction of in your vitality invoice and assist the setting. I feel that’s a reasonably straightforward promote. I’m all on board.”
“Once they first requested me to do that marketing campaign, I advised my agent, ‘Actually? They need me in a Tide business? Man, I’m a little bit heavy proper now,’ and Tide got here again and mentioned, ‘Hey, we are able to shield Steve. We’ll shoot round him.’ I dieted right down to 230 after I was filming Straight Up Steve Austin, however proper when Tide contacted me, I used to be about 265. Consuming Damaged Cranium IPA’s, I’ve tuned up since, and I used to be simply proud that they requested me to do the spot as a result of it was a number of enjoyable and really excessive profile.”