Federer Companions With Switzerland Tourism


Roger Federer has a brand new title: ambassador for Switzerland Tourism.

The Basel-born Federer is sharing Swiss bliss with the world in his new position.

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An avid hiker who grew up snowboarding along with his mother and father, Robert and Lynette, Federer has been impressed by the fantastic thing about nature in his homeland. The 20-time Grand Slam champion, who has served as Swiss flag bearer within the Olympics, has signed a “long-term” partnership with Switzerland Tourism.

The alliance of RF and ST has a typical purpose: entice friends to go to Switzerland to take pleasure in its energizing nature.


“I’ve at all times felt, each time I step on the court docket, I’m representing Switzerland,” Federer stated. “Each time it says my title, there’s a Swiss flag subsequent to it. I’ve been very proud to try this for the primary 22 years I’ve been on tour, and it’ll at all times be like that.

“I’ve at all times felt like I’ve been an envoy to the nation. Individuals at all times advised me apart from chocolate and mountains and all that stuff, folks at all times refer again to me they are saying ‘Oh you’re from Switzerland. Oh Federer comes from there.’ To affix forces with ST now’s a logical step for me.”

A Swiss Tourism advert marketing campaign starring Roger being energized by Swiss nature will start in April specializing in European cities adopted by campaigns in America and Asia Pacific.

You possibly can go to MySwitzerland.com/Roger to find Switzerland by Federer’s eyes. He presents his most well-liked locations, Swiss highlights and his homeland’s hidden gems.


A cool facet of this partnership: Federer is selling Switzerland Tourism for a charitable trigger. The compensation for his appearances as new ambassador for ST goes to the Roger Federer Basis supporting deprived youngsters in Switzerland.

“This can be a excellent match, as a result of Switzerland and its unblemished nature have clearly contributed to Roger’s unprecedented profession,” ST’s CEO, Martin Nydegger stated. “Switzerland Tourism and Roger Federer share numerous values. Establishing this partnership is a novel alternative and of nice significance to us. Making a distinction whereas recovering from the challenges of the previous months and past might be a journey with quite a few highlights.”

Photograph credit score: Roger Federer Instagram



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