UFC 259 delivered three title fights and a blockbuster night time on pay-per-view for the promotion.
The cardboard headlined by a champion versus champion showdown as Jan Blachowicz thwarted middleweight king Israel Adesanya’s try at capturing a second title ended up with a large number of buys each domestically and internationally.
Based on a brand new report from the Sports activities Enterprise Journal, UFC 259 offered 600,000 pay-per-views domestically in the US with one other 200,000 buys internationally.
Whereas the 600,000 buys domestically is the extra vital quantity as a result of pay-per-view costs within the U.S. are larger than worldwide places, that’s nonetheless an excellent night time for the promotion general.
That whole quantity would exceed the final card headlined by Adesanya when he defeated Paulo Costa at UFC 253 the place Blachowicz really served because the co-main occasion in his title struggle win over Dominick Reyes. That card reportedly offered 700,000 pay-per-views worldwide.
Not solely did UFC 259 exceed these numbers however this card came about after ESPN raised the costs of the UFC pay-per-views by an extra $5 beginning in 2021 with the present headlined by Conor McGregor’s return in opposition to Dustin Poirier.
Whereas three title fights headlining the cardboard clearly helped, Adesanya’s star energy is unattainable to disclaim as he’s change into one of many marquee names on the whole roster. He’s beginning to drive severe pay-per-view numbers, which is precisely what the UFC desires from the superstars who can all the time draw an viewers regardless of who they’re combating.
McGregor stays the gold customary for the most important promoting draw within the sport however Adesanya is starting to construct his personal spectacular viewers, particularly with the final two playing cards he’s headlined.
The following pay-per-view will really happen in the identical month with UFC 260 scheduled for March 27 with a pair of title fights on the prime of the cardboard. Heavyweight champion Stipe Miocic will put his title up for grabs in opposition to ferocious knockout artist Francis Ngannou whereas Alexander Volkanovski defends his featherweight belt in opposition to Brian Ortega.