HomeUFCHigh Rank Boxing Appoints Brian Kelly to Newly Created Function of Chief Income Officer | FightBookMMA
High Rank Boxing Appoints Brian Kelly to Newly Created Function of Chief Income Officer | FightBookMMA
April 5, 2021
LAS VEGAS — High Rank, the worldwide chief in boxing promotions, has introduced Brian Kelly will be part of the corporate within the newly created position Chief Income Officer.
Kelly will probably be chargeable for cultivating strategic company partnerships in a altering media panorama, the place dwell sports activities and fan engagement are more and more essential property for sponsors and advertisers.
High Rank promotes practically 100 of the world’s high boxers, together with heavyweight world champion Tyson Fury and welterweight world champion Terence Crawford. High Rank’s slate of world championship occasions is broadcast on the ESPN household of networks in the US and greater than 150 nations worldwide.
Kelly stated, “High Rank has lengthy been boxing’s most modern and forward-thinking promotional agency, and I’m actually excited for the chance to assist broaden their company footprint. High Rank on ESPN has ushered boxing again into the mainstream consciousness, and with a calculated go-to-market technique, High Rank will probably be well-positioned for future progress.”
“Brian is a seasoned model skilled who will play an important position within the firm’s sponsorships, promoting and income streams,” stated High Rank President Todd duBoef. “His addition is indicative of High Rank’s new path, which is able to combine the boxing and content material worlds with calculated model collaborations.”
Added High Rank Chairman Bob Arum, “Brian’s breadth of expertise and long-standing nationwide consumer relationships converse volumes. We’re thrilled he’s becoming a member of the High Rank group”
As a start-up firm, Bleacher Report recruited Kelly in 2010 to implement a monetization and advertising and marketing technique earlier than the writer was acquired by Turner Broadcasting in August 2012. In 2017, he returned to Bleacher Report as Head of Gross sales, aligning the corporate with international manufacturers together with Adidas, Gatorade and AT&T. Kelly most not too long ago served because the Chief Income Officer for G/O Media, the place he oversaw gross sales, advertising and marketing, and occasions for the corporate’s portfolio of manufacturers, together with Deadspin and The Onion.
Roberto Villa is the CEO, Government Author, Senior Editor of FightBook MMA. Has a ardour for Fight Sports activities and likewise a podcast host for Sitting Ringside. He’s additionally a former MMA fighter and Kickboxer.