Megapro appointed unique gross sales company for 2022 Sevens World Cup

Megapro has been appointed as World Rugby’s unique sponsorship gross sales company for the 2022 Sevens World Cup  in South Africa.

The eighth version of Rugby World Cup Sevens will happen in Cape City subsequent yr, in what would be the first time {that a} Rugby World Cup Sevens match takes place on the African continent.

The three-day match will see 24 nationwide males’s groups and 16 nationwide girls’s groups compete to be topped world champions of rugby sevens’ flagship occasion.

The success and spectacle of the occasion was a significant factor behind sevens’ inclusion within the Olympic Video games programme, debuting in type at Rio 2016 and set to take centre stage once more this yr as a part of Tokyo 2020 Olympic Video games.

Rugby World Cup Sevens 2022 is anticipated to construct on the massively profitable 2018 version hosted in San Francisco, which attracted file attendance for a rugby occasion within the USA with a complete attendance of greater than 100,000 followers.

As well as, RWC Sevens 2018 attracted cumulative home and international broadcast audiences of greater than 24 million and 31 million viewers respectively, which included a record-breaking dwell broadcast viewers of 1.7 million on its last day. The match additionally leveraged 22.5 million social media video views on World Rugby channels over the course of the occasion.

World Rugby Chief Industrial Officer Tom Hill stated: “We’re delighted to be working with Megapro as we enter the market with an thrilling portfolio of Rugby World Cup Sevens 2022 partnership alternatives.

“Rugby World Cup Sevens is the top rugby sevens occasion for groups and followers alike, and with the most recent Nielsen analysis indicating 82 per cent of the South African inhabitants considering rugby we envisage delivering file broadcast viewership and digital engagement, effectively past RWC Sevens 2018 in San Francisco.

“Having performed host to the thrilling HSBC World Rugby Sevens Sequence since its inception in 1999, South Africa has a wealthy rugby historical past and extremely engaged fan base relating to rugby sevens and a confirmed monitor file in commonly promoting out the occasion.”

Megapro, who specialise within the commercialisation of rights and sponsorship gross sales throughout a spread sports activities and leisure properties inside South Africa, have been on the forefront of the sports activities advertising trade in South Africa for the previous 30 years.

“We’re delighted with this unique appointment to work with esteemed international entity RWCL on an occasion of this magnitude,” stated Lara Verbaan, Sponsorship and Technique Supervisor from Megapro.

“We now have been pivotal within the industrial success of varied features of the sport regionally and stay up for drawing on this wealthy expertise and our huge international community, which incorporates the quintessential on and off subject expertise of ex-Springboks Sevens participant Steven Hunt (Megapro Gross sales Supervisor), to make sure the industrial success of this occasion.”

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