The Six Nations have begun essentially the most aggressive and profitable TV rights public sale within the match’s historical past after lastly confirming Sportsmail’s story that CVC Capital have made a £365million funding.
Tender paperwork for TV rights for the 2022 to 2024 championships have been despatched to broadcasters within the expectation of securing a big improve on the present £90m-a-year deal — with the method attributable to be completed by the tip of the month.
The unique tender course of was postponed 12 months in the past firstly of the pandemic which, regardless of the following flattening of sports activities rights values, is wanting like a shrewd transfer as new entrants have come to the market.
Six Nations chiefs looking for a big improve on the present £90m-a-year TV rights deal
Amazon are anticipated to bid after being happy with their preliminary foray into rugby when protecting final yr’s Autumn Nations Cup, whereas Sky Sports activities and BT Sport may also try and wrestle the rights from the present partnership of BBC and ITV, who’re additionally more likely to bid.
The expectation throughout the business is that the Six Nations will probably be offered to a subscription channel, given all of the unions have been badly hit by the pandemic and CVC will need a return on their funding.
However chief govt Ben Morel has insisted the tip of free-to-air protection is just not inevitable.
As Sportsmail revealed in January, CVC have paid £365m for 14.3 per cent of the Six Nations’ industrial rights for the following 5 years in a deal which is able to yield £95m for the RFU, with the opposite dwelling unions allotted smaller quantities.
The Six Nations TV rights for 2022 to 2024 are anticipated to be offered to a subscription channel