HomeUFCMake or break: ONE Championship begins now » MixedMartialArts.com
Make or break: ONE Championship begins now » MixedMartialArts.com
April 7, 2021
April is a make-or-break month for ONE Championship. Over 4 straight Wednesdays, the promotion will provide up its finest expertise to American sports activities followers within the hopes that the model can lastly acquire a foothold out there.
One month shouldn’t be a be-all, end-all litmus check to show that the group is the worldwide participant it claims to be. Nevertheless, there are the explanation why ONE Championship has gotten to this pressure-filled month, and darkish clouds loom on the horizon if the promotion can’t impress over the subsequent 4 weeks.
The ONE Championship’s massive pockets
ONE Championship entered 2019 off an absolute expertise acquisition tear. In early October 2018, they shocked us all by scooping up former Final Preventing Championship light-weight titleholder Eddie Alvarez. It was a deal too good to move up and one which allegedly the UFC couldn’t match.
Two weeks later, they made combined martial arts historical past by “buying and selling” then retired former welterweight champion, Ben Askren, to the UFC for the very best pound-for-pound fighter on the planet in flyweight demigod Demetrious Johnson. A commerce as lopsided because it was stunning.
ONE continued swinging their monetary weight round by signing a two-division expertise — and one of many UFC’s favourite blondes — in Sage Northcutt the next month. Then, in early 2019, the promotion added MMA legend Vitor Belfort and poached proficient UFC heavyweight prospect Arjan Bhullar, who was considered as a priceless piece for constructing in-roads to a effervescent Indian MMA market.
Since then, although, the ONE checkbook has appeared locked away in CEO Chatri Sityodtong’s desk.
Former champions, legends, and fan favorites like Anthony Pettis, Fabricio Werdum, Yoel Romero, Anderson Silva, and Rory MacDonald have hit the free-agent market over the past two years. The highest promotion in Asia was seemingly by no means in play and even excited about their providers.
All this begs the query: Why did the ONE Championship coffers get sealed up, and is there severe monetary bother for the Singapore-based promotion?
Purple ink of their monetary ledger
The COVID-19 pandemic damage each single sports activities group in 2020, and ONE Championship was no exception. But, questions concerning the promotion’s monetary state of affairs have spun across the MMA information cycle even earlier than the coronavirus virtually threw all the world right into a recession.
Battle promotion is a tricky enterprise, and beginning out within the pink is commonplace. Ultimately with success, you begin making more cash than you’re spending. Unquestionably, ONE Championship has grown exponentially since its founding 10 years in the past. As well as, information and numerous monetary metrics have proven constant financial development for the group over time.
All that mentioned, an in-depth expose by Bloodyelbow in February laid naked the promotion’s latest yearly income will increase, together with their overwhelming losses. Whereas the group had an ideal money-making yr in 2019, pulling in US $62 million in income, additionally they racked up big losses of US $130 million.
The money owed definitely clarify why the big-ticket expertise spending ceased in 2019 as if Thanos blipped away the group’s bank cards. Then, the losses incurred from occasion postponements and cancellations due to COVID solely added to an already present difficulty, which then pressured the promotion to lower 20% of its administrative employees final June.
That information additionally got here similtaneously the promotion publicly touting an inflow of US $70 million in capital funding. Not solely does that seem like an enormous PR miscue, however releasing employees (a hard-working group that I can vouch for personally) after getting copious quantities of bucks in investments appears questionable.
One can solely hope the promotion didn’t commerce priceless employees so they may fund their extremely promoted model of The Apprentice tv present.
Throwing Rodtang and the kitchen sink at ’em
It’s a bummer that it took over two years for ONE Championship and TNT’s partnership to truly produce the alternatives all of us anticipated from the beginning.
After signing a US broadcast take care of the community in December 2018, ONE Championship content material has been non-existent on TNT’s airwaves exterior of some broadcasts. It lastly looks like the community is giving the group a combating probability within the ultimate yr of their pact, although.
These 4 “ONE on TNT” occasions — with prelims on BR Stay — airing Wednesdays at 10 pm EST/7 pm PST will take pleasure in a worthwhile lead-in: The favored skilled wrestling group All Elite Wrestling, and their weekly episodes of “Dynamite.”
This crossover attraction between skilled wrestling and MMA can’t be understated. Many followers observe each industries, particularly since an rising variety of MMA fighters have gotten wrestlers and vice versa over the past 20 years. Moreover, AEW has confirmed a stable magnet for the 18 to 49 demographic of viewers. That demo is important to ONE Championship’s trigger for lifelike development, because it’s crucial for promoting companions.
ONE Championship additionally appears fairly conscious of the significance of this second. Regardless of bouncing again from pandemic delays and beginning up once more in the summertime, the promotion held off on reserving their largest American stars in Alvarez, Johnson, and Northcutt for return fights in 2020.
Johnson and Alvarez will each be on the primary ONE on TNT occasion, and Northcutt, alongside along with his sister Colbey, returns three weeks later at ONE on TNT 4. That’s not a coincidence.
These names are acquainted to UFC and informal followers, however the promotion can be highlighting a lot of their finest abilities all through the four-week TNT prime time invasion as effectively.
The primary occasion will probably be headlined by Muay Thai stud Rodtang Jitmuangnon. There are title defenses for elite expertise in Adriano Moraes, Christian Lee, and Aung La Nsang, too. Senegalese powerhouse import Oumar “Reug Reug” Kane returns to motion on the primary occasion. Plus, former featherweight champ Martin Nguyen, and Japanese MMA superstars Yoshihiro Akiyama and Shinya Aoki are sprinkled all through the occasions.
The promotion understands the gravity of the second, and are doing all they will to seize the hearts and minds of MMA followers within the US.
The ‘pretend it until you make it’ interval is over
ONE Championship has been removed from excellent throughout its 10-year run within the business, but the identical will be mentioned for all struggle promotions. Nevertheless, I love that they’re doing their damnedest to make the strongest case doable to be taken significantly as main gamers within the sport.
The roster is one price watching, and I do hope followers tune in to their providing. The pretend it until you make it interval is over for the group, and this April, they should show they belong. In any other case, their possibilities at worldwide relevance might slip away for good.