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ARA and DirtFish companion to assist the expansion of US rallying – Racecar Engineering

With the USA being one of many largest automotive markets globally (roughly 800 automobiles for each 1,000 residents), there isn’t a query that auto producers worldwide have their eye on the USA.

With regards to rally, the US has a wealthy historical past within the sport. Prior to now, the US rally championship attracted a number of producers together with Subaru, Ford, Toyota and Mitsubishi. They’ve all fought for the title with the likes of Hannu Mikkola, Björn Waldegård, Travis Pastrana, Ken Block, Rod Millen, John Buffum and lots of extra. 

Skoda Fabia in American Rally Affiliation’s 2020 season. Credit score: DirtFish

Nevertheless, the US rally phases lately have didn’t seize the eye of a number of producers prepared to implement manufacturing unit rally efforts for this market.

In a bid to fight this, Rally media powerhouse DirtFish and the American Rally Affiliation (ARA) have created a brand new partnership to domesticate a extra promising future for rallying in the USA.

DirtFish CEO Justin Simpson, says ‘Our plan is to assist put the ARA championship on the worldwide stage and supply recognition to the extremely numerous terrain in our 9 nationwide rounds. We’ll do that by expanded media protection and advertising and marketing assist for the championship in 2021 – all whereas the USAC and ARA proceed supporting the competitors parts of the sequence.’

Ford Fiesta in American Rally Affiliation’s 2020 season. Credit score: DirtFish

The 2 organizations will work collectively to raise the US championship to the identical stage as different nationwide sequence worldwide. Whereas DirtFish Media will assume accountability for advertising and marketing, media, and branding, the USA Auto Membership (USAC) and ARA will nonetheless concentrate on the championship’s competitors and sporting aspect. 

USAC President Kevin Miller, commented, ‘The media partnership with DirtFish builds on each events’ strengths in a joint effort to develop rallying in North America. USAC has a storied previous in organizing many types of motorsports, and DirtFish is a world-recognized media model within the sport.

The mixture of our efforts will increase the presence of American rallying globally in a single day. I’m really excited to place 100% of USAC’s efforts into bettering the competitors aspect of rallying, together with timing, scoring and security initiatives we’ve got deliberate to roll out in 2021!’

Subaru in American Rally Affiliation’s 2020 season. Credit score: DirtFish

2021 is poised to be probably the most aggressive US championship struggle thus far with Subaru Motorsports USA drivers, Pastrana and (Brandon) Semenuk seeking to take the crown from ARA Champion, Barry McKenna who shall be returning with title defence in thoughts. There will even be an inflow of R5/Rally2 automobiles this yr – 5 registered for SnoDrift and 9 registered for 100 Acre Wooden.

This partnership goals to reignite that producer ardour and create a stage for them to showcase their newest fashions and applied sciences sooner or later. Take a look at the highlights if the American Rally Affiliation’s 2020 season within the video under.