Wie West hopes LPGA hoodie drives awareness


Impressed by the WNBA’s #OrangeHoodie marketing campaign and the eye that it introduced the league, Michelle Wie West has labored with the LPGA to design the #HoodieForGolf marketing campaign to unfold extra consciousness for ladies’s golf and amplify ladies’s sports activities.

“We needed to create this hoodie to assist elevate the visibility of girls’s sports activities,” Wie West mentioned in an official assertion. “Extra importantly, this is a chance to lift cash for 2 charities which might be working to alter the face of golf and enhance participation and illustration of women of colour.”

The cotton-candy pink and magnetic blue tie-dye hoodie with LPGA branding and brand have been anticipated to be launched Monday, however that was moved up after Golden State Warriors gamers Damion Lee and Kent Bazemore have been seen carrying them on April 14. Wie West’s husband, Jonnie West, is director of basketball operations for the Warriors.

Inside three hours of the pictures being shared on social media, the primary batch of hoodies offered out. Since final week, the hoodies have offered out twice and can proceed to be restocked.

All LPGA proceeds from gross sales of the restricted version hoodie will collectively profit the LPGA Renee Powell Fund and the Clearview Legacy Basis.

The LPGA Renee Powell Fund gives needs-based grants to LPGA/USGA Ladies Golf packages to extend participation by women in Black communities by entry, instruction, tools and extra assets to introduce women to golf and maintain them within the recreation.

Renee Powell, the pinnacle golf skilled at her family-owned Clearview Golf Membership, was the second Black lady to play on the LPGA Tour. After returning dwelling from World Conflict II, Powell’s father, Invoice, encountered racial discrimination on the golf course and determined to construct his personal course. In 1946, Invoice grew to become the primary Black individual to begin a golf membership when he based Clearview in East Canton, Ohio. In honor of its seventy fifth anniversary, the Clearview Legacy Basis began a marketing campaign to endow Clearview and protect its vital function in historical past.

“To me, it’s so vital to mix historical past with future and that’s precisely what the hoodie undertaking does,” Powell, an LPGA member since 1967, mentioned in an official LPGA assertion. “I’m not solely honored however greater than that proud to be a change think about what this recreation seems like. Solely when little women see somebody that appears like them will they really feel assured and cozy to leap in and take a look at one thing totally different.”

Final 12 months, the WNBA’s #OrangeHoodie marketing campaign gained 16.4K mentions on Twitter with greater than 623 million potential impressions. LeBron James, Trae Younger and Naomi Osaka have been amongst these sporting the hoodies, and the WNBA continued to achieve reputation and tv viewership rose regularly afterward.

Wie West mentioned that inside the coming weeks, {many professional} athletes, celebrities and influencers will likely be seen sporting the hoodies together with PGA Tour, MLB, NFL and WNBA gamers. Above something, Wie West expressed how impressed she is to listen to from varied individuals on her social media accounts who wish to be like Bazemore and Lee and sport the hoodies to help ladies’s golf.

“My DMs have been flooding in with mothers wanting to purchase it for his or her children and simply individuals which might be so excited to help our tour. It feels so nice, and that is what’s so nice about this hoodie,” Wie West mentioned. “After I discuss to my buddies on the PGA Tour, after I discuss to only individuals on the road, they love our tour. They’re so supportive of our tour. They’re so impressed by how we play. So hopefully this hoodie is a straightforward tangible method for individuals to point out their help.”



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